This says it all right there and why WWE with this mindset completely forgot what the Attitude Era really was about.
It was counter culture. It was anti-establishment.
Here's a list of things why the Attitude Era was more than just writing a storyline or doing some crazy stunts.
1. Vince Mcmahon and the WWF were underdogs trying to take out the big bad corporation. TODAY, WWE is that big bad corporation.
2. Fans were rebelling against sell out stars who left them for bigger pay outs. The fans started siding with the underdog wrestlers.
3. Rock and Austin were the two biggest stars and their paths were organic. Rock was booed because he was being promoted as a star that the fans had started to rebel against. The corporate champion crafted for PR
reasons by Vince Mcmahon.
They turned this around for Rock by allowing him to be more of himself and the fans loved his new attitude. Steve Austin was cheered because he would NOT be what Vince wanted in Rocky Maivia. See a trend here?
4. Mick Foley the perennial underdog finally getting is just due although he was ended up being exploited by the corporation. His backstory was actually real with Dude Love and fans ate it up as he really dreamed of being WWF Champion. Now contrast that with how they did HBK's run and why fans started to turn on Shawn Michaels.
5. The WWE became more realistic or blurred the lines better when they exposed Vince as the real boss and exploited the real situation out of Montreal.
You see much of this stuff didn't just come out of the figment of the mind of a non fan writer. These were things that were seeded and acted upon with precision for promotion that created personalities fans could relate to.
The WWE started to move away from this in 1999, got some of that mojo back in 2000, got bloated in 2001, and by 2002 did some weird hybrid by the fall which turned into Ruthless Aggression.
This is why I have issue with some mantra that says they will bring back the Attitude Era as if it was only hardcore or trashy storylines that made that era work. It was FAR more intricate than that and poor Foley being from that era knows NO ONE on this roster could even pull of that sit down interview he did with JR. THOSE things made the Attitude Era work far more than Mae Young giving birth or Austin hitting Vince with a deadpan. Those things were sprinkled on top, but were not the sizzle that came with the steak.
WWE making these proclamations let me know they have become so "branded" in everything they forgot the nuances that made them what they were.