What impact will AEW have on WWE in the short and term term?
Now that AEW has found itself a television network - one that has indeed caused WWE many issues in the past. What kind of changes will the WWE look into making in the short term and the long term? I’m obviously hopeful this is a great motivator for the company that can evidently improve the product, giving us more variety and creativity with what we watch.
There’s already been some short term moves made by the WWE. They’ve reheared a company corporate line for AEW questions, ‘sleep is our competition, we’re fighting for eyeballs with Mortal Kombat, Pokemon, NBA...’, yes but it’s not Ash Ketchem that’s motivating them to offer fringe talent 5 year contracts well above their market value.
Which brings me to their second strategical gameplan, lock in talent for 5 year deals. They’ve got the FOX contract for the next five years and luckily for them, an abundance of cash. It wouldn’t concern them if any talent at all was wasted in this time, however, to lock them into contracts and prevent them from jumping to AEW is the move they’ve made. They’ve straight out refused to release The Revival, Luke Harper, Sasha Banks and Neville. Their strategy here to suck the industry dry of any quality talent which then makes AEW look second best.
What will their next move be?
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