What was the biggest reason casual fans went away?
There's many reasons I think WWE killed their casual fanbase, I just can't decide which one was the biggest factor:
-Lack of new stars. (Fed everybody to Cena)
-Too much product. (WAAY TOO MANY FUCKING SHOWS, RAW IS TOO LONG)
-Too much focus on hardcore fans.
-Too much focus on Workrate
-Too much hiring of small, athletic guys, rather than big, larger than life looking
-Lack of serious, compelling storylines.
Obviously a mix of everything, just can't decide what was the worse part of it. I think that even if the product was shit, but was easier to watch (Raw going back to 2 hours and the only main show, less PPVs), casuals would have hesitated to disappear a bit more.