Re: Co-President Barrios: the most important metric for us is time spent
Ultimately, this in a lot of ways is smart, but in a roundabout way addresses WWE's major issue. The biggest squeeze WWE is going to feel in the near future is not going to be for its TV rights, but its streaming service. The current trend in telecommunications is a ton of vertical integration: content producers/studios are becoming direct-to-consumer service providers (e.g. WWE and Disney creating streaming apps). In the case of Netflix, the reverse: it is trying to produce more of its content in-house and become a reputable, award-winning studio and not just a platform to stream other studios' content.
In the near future, we will see an over-saturation in streaming services, and then eventually the smaller/more niche ones are going to feel a very tight squeeze against the likes of Netflix, Hulu, Disney+ and whatever Universal and WarnerBrothers come out with. Basically, if you are not producing enough content, and people are not spending enough time consuming your product, the value proposition is simply not going to be there. You can already see this in WWE being nearly as expensive as Netflix with a far more anemic library of content.
Quite soon, WWE really is going to need to increase the perceived value of WWE Network by producing better, more meaningful content or diversify. This can be as simple as producing a weekly show/brand with real impacts on storylines (including title swaps). But it could also mean thinking of WWE Network primarily as a streaming platform, and it could try to compete with, for example, the Fight Network by buying out other feds and incorporating them as truly independent brands (no WWE creative control). If the content on WWE Network does not become broader but still demographically focused (for example, Fight Network has ROH, Impact, Smash Wrestling and NJPW with English commentary. edit: just realized this a Canadian network only), or they do not start to produce more robust, meaningful content, it will be hard for consumers to justify a price of nearly $15.00 against services with more comprehensive content libraries.
Last edited by taker_2004; 03-07-2019 at 03:16 AM.