Co-President Barrios: the most important metric for us is time spent - Wrestling Forum: WWE, AEW, New Japan, Indy Wrestling, Women of Wrestling Forums

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post #1 of 4 (permalink) Old 03-06-2019, 10:45 PM Thread Starter
 
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Co-President Barrios: the most important metric for us is time spent

Not that big of a surprise, but WWE Co-president Barrios confirmed in a business talk with the investor Morgan Stanley it is all about the time investment/attention:

Quote:
BARRIOS: I would say the most important metric for us is time spent. And in some cases it's fairly easy for us to measure time spent. You know we have pretty good visibility, obviously, to our SVOD service [the WWE Network]. We have pretty good visibility to the digital platforms [YouTube and Facebook].
Quote:
Barrios’ emphasis on time spent as the ultimate metric that all others may be reduced to is in line with one of the core beliefs of his wrestling-media philosophy: that the money, in the end, will follow the eyeballs.
...
As long as you have people’s attention, Barrios believes, eventually that attention can be converted into revenue
...
Other metrics being down is cyclical and can be blamed on injuries, Barrios argues
Source:
https://www.fightful.com/wrestling/e...ent-popularity

The article also touches how WWE is so profitable atm beside decreasing popularity (I think these numbers were already posted in a thread some time ago already, but here it is):
Quote:
Swinburne is addressing the counterintuitive circumstances WWE finds itself in today as a business. Because it’s live DVR-proof content that ranks well among other programming, value of TV rights for Raw and Smackdown are exploding, largely driving the company’s financial success.
Quote:
Raw and Smackdown’s viewership in 2018 fell harder than that of the top 25 cable networks. Total Live Events revenue was down 5%, total attendance down 10%; from 2017 to 2018. In particular, house show attendance has suffered in a multi-year downward trend. Venue merchandise sales were down 9% from 2017 to 2018, online merchandise sales down 8% over the same period.
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post #2 of 4 (permalink) Old 03-07-2019, 12:19 AM
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Re: Co-President Barrios: the most important metric for us is time spent

Ultimately, this in a lot of ways is smart, but in a roundabout way addresses WWE's major issue. The biggest squeeze WWE is going to feel in the near future is not going to be for its TV rights, but its streaming service. The current trend in telecommunications is a ton of vertical integration: content producers/studios are becoming direct-to-consumer service providers (e.g. WWE and Disney creating streaming apps). In the case of Netflix, the reverse: it is trying to produce more of its content in-house and become a reputable, award-winning studio and not just a platform to stream other studios' content.

In the near future, we will see an over-saturation in streaming services, and then eventually the smaller/more niche ones are going to feel a very tight squeeze against the likes of Netflix, Hulu, Disney+ and whatever Universal and WarnerBrothers come out with. Basically, if you are not producing enough content, and people are not spending enough time consuming your product, the value proposition is simply not going to be there. You can already see this in WWE being nearly as expensive as Netflix with a far more anemic library of content.

Quite soon, WWE really is going to need to increase the perceived value of WWE Network by producing better, more meaningful content or diversify. This can be as simple as producing a weekly show/brand with real impacts on storylines (including title swaps). But it could also mean thinking of WWE Network primarily as a streaming platform, and it could try to compete with, for example, the Fight Network by buying out other feds and incorporating them as truly independent brands (no WWE creative control). If the content on WWE Network does not become broader but still demographically focused (for example, Fight Network has ROH, Impact, Smash Wrestling and NJPW with English commentary. edit: just realized this a Canadian network only), or they do not start to produce more robust, meaningful content, it will be hard for consumers to justify a price of nearly $15.00 against services with more comprehensive content libraries.
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Last edited by taker_2004; 03-07-2019 at 03:16 AM.
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post #3 of 4 (permalink) Old 03-07-2019, 01:24 AM
 
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Re: Co-President Barrios: the most important metric for us is time spent

Excerpt from the Press Conference
“Our goal is...We’re going to make more money”
“Well where will you get this money?”
“Well, we can get some of that Internet Money!! YouTube views! We want all the Internet Money!!!”
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post #4 of 4 (permalink) Old 03-07-2019, 02:04 AM
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Re: Co-President Barrios: the most important metric for us is time spent

Quote:
Originally Posted by Magicman38 View Post
Excerpt from the Press Conference
“Our goal is...We’re going to make more money”
“Well where will you get this money?”
“Well, we can get some of that Internet Money!! YouTube views! We want all the Internet Money!!!”
WWE almost doubled revenue from 2012 to 2018 from $484 to $930 million. Apparently the youtubecryptointernetmonies work.
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