Join Date: Feb 2015
Location: Barcelona, Spain.
Re: The Bottom Line: Why did WWE suddenly develop the interest in building up the women's division?
Profit is the bottom line. Adding value to the stock is the bottom line. Shareholder value. Whatever it takes to increase the stock, period. That's not to say that women wrestling shouldn't be the norm, as opposed to merely objectifying, however, I doubt the company suddenly developed a social conscience for the sake of it. Likely, they've seen that a better company image overall in this more PC era results in a higher investment potential from other companies in terms of advertisements, commercial revenues and partnerships.