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Join Date: Jul 2011
Re: Has Vince proved to us it does not matter about our opinions because at the end of the day WWE is extremely successful(business-wise) right now?
Oh Wrestling fans...
These threads keep popping up. I wouldn’t say they’re successful from any smart investments and strategy. Do you know Duracell is still being sold in stores profitably, and was P&Gs strongest brand besides Tide before selling it to old man Berkshire? That Sony made VHS tapes and only stopped until a few years ago?
This is the difference between successful conglomerates and non: P&G sees the long term vision and ditches brands they know WILL fail decades from now. Sony, meanwhile, produced every crap imaginable until almost leading themselves into bankruptcy despite record revenues from film and gaming.
Moral of the story? Making money is not indicative of long term strategy and success. If anything, WWE should have made even more this year given their budget cuts...but only barely scratched above profit due to stagnant Network memberships and declining Live Event revenues. They are feeding off TV networks desperation in staying relevant by overpaying for content (thowing money at a problem is the surest sign of strategy failure).
Once that TV money goes south and cable dies? Idk. They don’t seem to have a clear strategy. On one hand you have NXT expansion and entering international markets. On the other, you have WWE de emphasizing he Network as of late and not having different pricing models for different regions. They mention Hulu (a direct competitor) more often than the Network. They seem no longer interested in increasing subscriber counts or offering content to lure in subs. They’re pretty stagnant besides the TV deal, and declining viewership is real.
When the Attitude Era fans get old, who is left watching Wrestling? How many children past 12 watch the product? Are they doing anything to cultivate a new audience? Will the John Cena era kids eventually show their kids wrestling or will they not think much of the product in retrospect? I don’t see that kind of loyalty Gen Z has about wrestling like Millenials did as they get older.
WWE is an over budgeted circus, but will eventually suffer the same fate as the circus did over decades of time if they don’t convince the young to keep tuning in. Right now it’s attitude era parents (eg Millenials) who are getting their kids to watch. But those kids will likely not have the same nostalgic feelings as their parents did. That is what ultimately killed the circus.
Last edited by mozillameister; 07-18-2018 at 09:16 PM.