Some of these answers are...no words.
They hitched the "Yes" chant to Show because it was their thinking that the chant-- not Bryan -- was over. Surely if they push him out of sight & give his chant to another protagonist that the Authority can antagonize, it'd get over just the same and the alarming support Bryan was beginning to receive would be stifled.
This was simply one of the many ploys the brass used to halt the momentum Bryan had gained. Passing off the chant to Show and presenting the Authority as the bullies should have -- in theory -- worked and transmitted Bryan's heat. What they overlooked was the fact that unfortunately, it was Bryan
who was over and consequently got the chant over. "Yes" didn't get Daniel over, he
got "Yes," over and as such, you can't simply hand it off to the next man like a baton. Fans dumped on the title match w/ Show vs Randy as a consequence and continued to push back even harder.
The idea was to make the Daniel Bryan nightmare end and present an opportunity for Vince to prove to the dirt sheets that it was the chant whom was over & he
knew best. It backfired to say the least and historically is simply another one of countless instances of McMahon taking something with a grass root, organic beginning and twisting & perverting it to meet his whims.