What I meant though was that they KNOW they aren't going to be expecting the viewers they got in the Attitude Era or the Ruthless Aggression era and they are moving with the times, they have said numerous times they look into views on things like The Network, YouTube views etc. so how do we know that they aren't very happy with the ratings they have now (and are expecting these sort of ratings) and the television station are also happy.
How we know this?
Because USA told them: do something about those Smackdown Ratings, and we ain't paying for it!
If my Ratings were sliding down Crap Mountain, I'd divert the audience and placate shareholders too by telling them they just as often watch social media, knowing full well that doesn't come remotely close to TV money.
As much as WWE points towards WCW as an incompetent company that hemmoraged money, if WCW had the TV Money WWE was getting today, they would be alive and well.
Network income is not close to TV money as well.
How can a station be happy when its number 1 show loses 30% of its audience within 12 months?
Without TV money, that company would be in flat out panic mode, the way ratings go down, the way house show attendance drops, the way WWE is looked upon by people, the way they fail to generate new fans.