Re: Why do fans fall for 'tweets'
It's more legitimate and therefore easier to believe that what they're seeing is real, which people want.
They seem to be speaking in their own words (albeit in character) so it comes across as less scripted. Plus, sometimes they seem to be punished or told to delete inappropriate tweets, so you can believe it's really them.
I'm sure they'll get better at manipulating social media, but in this infancy stage it doesn't seem as tightly controlled as what they're scripted to say on the mic.