I get the point you're trying to make but the argument is very flawed. The picture stuff is just subjective. How do you know a casual fan sees a picture of Seth Rollins and is not interested? You have no basis to that argument.
Of course it's subjective, it's an argument I'm making.
The pictures of CM Punk and Seth Rollins look identical, why is the Punk one ok but the Rollins one not?
I said there is nothing that stands out about Rollins in the picture. Of course that points to being interested, but that isn't the point.
And no, the pictures of Punk and Seth do not look identical. Punk isn't anywhere close to being in the same shape that Seth is, has multiple tattoos and his attire is completely different. He has this smug arrogant look on his face. He doesn't come across as an ordinary guy.
And if a casual fan saw a picture of Stone Cold and didn't know who he was, they might just think angry bald guy, and look at that picture of Cena, he looks absolutely ridiculous, Rollins looks more like a star in the pictures.
I think you're completely missing my point here. It's not about the picture itself. It's about the person in the picture, that is what they would be seeing for the first time they tuned in and had no idea who these people were. I used pictures because those provide nothing but an image of who they are. There's no movement, and just one expression. All you have is what you see. First impressions are very important and that's the case I'm trying to make here.
Sure, you could see Stone Cold as an angry bald guy, OR he could be a rough bad ass who just doesn't take shit from anyone. Both are interesting angles to look at it from because it's a legitimate character. Cena does look ridiculous, but that's the point. He may look like a clown, but seeing him dressed like that suddenly makes you wonder what kind of person he is. It draws you into him.
Rollins just looks like an ordinary athlete. You claimed him and Punk looked identical and yet you ignored the small details in their attire. These are important.
As for the Rollins being scared. God forbid a superstar goes an extra mile to get their opponent over. Rollins was selling fear to make The Fiend come across as something truly terrifying, and it worked, people were anticipating The Fiend destroying Rollins at the PPV. Would you really rather have had The Rock call the freak a mask wearing fatty? Or Cena to laugh in his face and shoot about Husky Harris?
He didn't get his opponent over. Bray Wyatt is the heel in this feud and people were cheering for him. So in other words he failed, spectacularly.
Going the extra mile to help your opponent doesn't mean damaging your own character in its entirety. It means putting in the extra effort to help the story being told at hand. But the story has to make sense within the confines of the characters on screen. And before this, the likes of Brock Lesnar and Braun Strowman didn't scare Seth Rollins at all, even when he had broken ribs at one point. But now I'm expected to believe that Rollins is so scared of this fat guy wearing a mask because he has strobe lights? Why? Bray Wyatt hasn't done anything beforehand to deserve such a reputation. He had one match against Finn Balor and beat him. He has done nothing to prove he is anything to be scared of.
That's why the act of Seth screaming in fear at seeing Bray comes across as comical. It didn't make Bray look more menacing, it just made Seth look like a massive bitch, because Bray has done nothing to earn this. And yes, I absolutely would have rather had those two things happen. You wanna know why? Because you know Bray wouldn't have taken that shit lying down. He would have fired right back the following week and do something so menacing that he would give Cena and The Rock reasons to take notice. And maybe they still aren't scared and that's perfectly fine, but they now realize they are up against something serious. And that's how you make someone come across as truly menacing.
Wrestling is acting, storytelling, for this pacticular segment, Rollins job was to sell fear of The Fiend and he did a good job. And instead he gets shit on by a bunch of insecure fans who think showing any emotion in a scripted entertainment show is weakness? Conveniently forgetting that Rollins kicked The Fiend's ass at HIAC. GTFOH.
And now just like that, you just perfectly explained why Seth showing any sort of fear against Bray was idiotic. Yeah, he did kick Bray's ass at HIAC. All that nonsense about going the extra mile for Bray ended up being for nothing, because in the end he still was able to come out on top. He was still able to walk out as champion. And he did it via an absolute ass whooping. Why should Seth, or anyone for that matter, be scared of Bray now? Why should anyone take him seriously? When Kane had his match with the Undertaker at Wrestlemania 14, he didn't get his ass kicked. He had a back and forth match with Taker, and in the end, he managed to kick out of two straight Tombstones before the third one finally put him away, and even then, he still almost kicked out. The Tombstone was a move that always put people away, but kicking out of it twice and almost a third time? That said a lot about how dangerous Kane was, and it also said a lot about how good Taker was. There was no controversial way of ending the match that ended up diverting fans attention away. They went with a straight up finish that benefited both guys, which is how it should be done.