Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude? - Wrestling Forum: WWE, AEW, New Japan, Indy Wrestling, Women of Wrestling Forums

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post #1 of 43 (permalink) Old 07-18-2019, 02:16 PM Thread Starter
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Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

We are all aware that WWE's current M.O. is one where they consider the overall brand to be the draw, rather than the individual superstars. I'm of the opinion that Vince adopted this attitude as a method of self-preservation and to insulate himself from any potential future competition.

Now, in all honesty, the title is a bit simplified. There are actually quite a long list of wrestlers whom Vince pushed as Faces of the Company who either became "bigger than the brand" and/or didn't tow the company line: Hogan, Warrior, Luger, Nash, Hart, Stone Cold.

And while, each of those incidents did damage to the WWF/E's brand, I'd argue the exodus of Hogan (and to a lesser extent Luger, Nash and Hall) to a competitor, after pushing him as essentially bigger than the brand for nearly a decade, left the worst taste in Vince's mouth.

And I think that's the root to a lot of WWE's problems. Vince actually doesn't want another Hogan, Austin or Rock because he fears the vacuum that comes after they leave. Two out of the three of the worst pair of years for WWE came in 93-95 and 03-05 (for live gates), right after the three biggest draws of their respective eras left. Worse still, in Hogan's case he leant his star power to the competitor and almost buried WWF as a result. Vince never wants to the let that happen again, but as a result, I fear we'll never get a truly pushed & over superstar ever again either (see: CM Punk, Daniel Bryan).
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post #2 of 43 (permalink) Old 07-18-2019, 02:32 PM
 
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Re: Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

Nope I'd say Brock Lesnar is, I think Brock is the straw that broke the camel's back. He got a super fucking push going over legends, winning the title, and a Mania main event. All to call it quits in 2 years because he didn't like the travel and would rather try the NFL, then went on to be a UFC star thanks to Vince's help.

Hogan, Nash, Hall, and Rock probably started the fearfulness to push folk heavy, but Brock is what confirmed it.
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post #3 of 43 (permalink) Old 07-18-2019, 02:34 PM
 
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Re: Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

I think part of it is an excuse because of their inability to create another star since John Cena left his role as FOTC.

Another part is the fans' all-out rejection of Roman Reigns' push to the top of the company. I think they're scared if they push someone at that level the fans will reject him/her.

Although I do think based on crowd reactions people are starting to warm up to Reigns a bit(imo he's seemed a lot more natural lately), but we won't know until he gets the belt again if he'll be accepted.
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post #4 of 43 (permalink) Old 07-18-2019, 02:39 PM
 
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Attitude era was built around Austins attitude so no. Whole company changed direction from corporate to advertising to tv direction to encompass Austins character

Maybe today they believe something different and that anyone could have filled that role but they would be incorrect.

Vince has been hugely successful but his major faults have always been slow to change which we saw in 91-96 and again in 2001-04 and not giving enough credit to the wrestlers that helped him become successful. He thought anyone could fill Hogan role post 92 and tried pushing Luger and Nash in same role. Thought anybody could don diesel, Undertaker and razor costumes and work. Thought Austin walking could be fixed by saying ruthless agression for hours on end and now thinks anyone can be John cena
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post #5 of 43 (permalink) Old 07-18-2019, 03:16 PM
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Re: Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

A lot of people have this idea that WWE is currently in a state where they only care about promoting the WWE brand and not the brand of the individual talent. I believe this premise is wrong and kind of stupid. The company has always been about creating the next marketable star. Their three most profitable eras were due to them leeching off of the star power of Superstars like Hogan, Austin, Rock, and Cena. It would be foolish for them to suddenly stop using the formula that always brought in more money.

I believe the WWE hasn't created the next star because they don't know where to start. It's clear as day that they were priming Roman for that next megastar role, but after the fans rejected him, they were left dumbfounded.

When I look at the WWE now, I see a company that's creatively in limbo. I believe they're biding their time and waiting for that next guy to show himself. Until that guy shows up, the company is going to continue calling Brock Lesnar and putting the title on transitional guys like Kofi, Rollins, Styles, etc.


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post #6 of 43 (permalink) Old 07-18-2019, 03:18 PM
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Re: Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

The Rock.
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post #7 of 43 (permalink) Old 07-18-2019, 03:47 PM
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Re: Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

Hmm...are some people here even reading what OP are saying?

I 100% agree. They don't want that starpower, they want the wheel to be bigger than the stars.
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post #8 of 43 (permalink) Old 07-18-2019, 03:51 PM
 
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Quote:
Originally Posted by krillep View Post
Hmm...are some people here even reading what OP are saying?

I 100% agree. They don't want that starpower, they want the wheel to be bigger than the stars.
Lesnar, reigns, Rousey have all got some of the strongest pushes in history in recent years.

They want stars sure but the problem in most cases is square pegs in rounds holes.
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post #9 of 43 (permalink) Old 07-18-2019, 06:22 PM
 
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Quote:
Originally Posted by krillep View Post
Hmm...are some people here even reading what OP are saying?

I 100% agree. They don't want that starpower, they want the wheel to be bigger than the stars.
I think thatís mostly true. To me whatís really going on is that Vince only wants the kind of acts that HE likes to become megastars. Essentially thatís been Cena and then Reigns over the last 15 years. Anyone else he puts a glass ceiling over their heads or worse he intentionally kills their momentum.
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post #10 of 43 (permalink) Old 07-18-2019, 07:27 PM
 
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Re: Is Hogan/nWo to Blame for WWE's "Brand-First" Attitude?

Quote:
Originally Posted by taker_2004 View Post
And while, each of those incidents did damage to the WWF/E's brand, I'd argue the exodus of Hogan (and to a lesser extent Luger, Nash and Hall) to a competitor, after pushing him as essentially bigger than the brand for nearly a decade, left the worst taste in Vince's mouth.

To be fair, you could argue Vince pushed Hogan out of the company by, essentially, choosing not to build around him anymore. That indicates a loss of faith, which you could also say was the case with Luger, Nash & Hall.


Quote:
Originally Posted by taker_2004 View Post
And I think that's the root to a lot of WWE's problems. Vince actually doesn't want another Hogan, Austin or Rock because he fears the vacuum that comes after they leave. Two out of the three of the worst pair of years for WWE came in 93-95 and 03-05 (for live gates), right after the three biggest draws of their respective eras left. Worse still, in Hogan's case he leant his star power to the competitor and almost buried WWF as a result. Vince never wants to the let that happen again, but as a result, I fear we'll never get a truly pushed & over superstar ever again either (see: CM Punk, Daniel Bryan).

I seriously doubt that.


Sure, we could say Vince doesn't want that kind of situation again but the risk of that happening in the future is certainly worth the reward you can obtain in the present, especially when that risk is nowhere near being a certainty.



I do agree that he's adapted a "brand-first" mentality but I'm thinking it has more to do with not being able to create another Hogan, Austin or Rock, rather than choosing not to. Since the tail end of Cena's run, we're pretty much where we were 25 years ago, where he's actively trying to fill that void but to no success. Perhaps history won't repeat itself and he won't be able to fill that void. But, I certainly don't believe it's due to lack of effort.

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