Re: AEW & The Media.
They're not doing much but it's early. But I'm sure by around August they'll be getting trotted out to do some morning shows, radio interviews, and maybe do one of the talking head sports shows. Have MJF, Cody and Brandi, and Jericho be your main brand ambassadors. Then send the rest of the roster do interviews for outlets that makes sense. Try and send Omega and The Bucks to talk to folk in the gaming sphere like Kinda Funny. Send Sonny Kiss and Nyla Rose to do something with LGBTQ media. Whoever on the roster got the furthest in sports send out to do the sports shows. Try and get Darby on something Skating or Metal related.
That way you're sending folk to environments that fit their actual personality so they can have real conversations with these outlets and not weird wrestling interviews where the interviewer doesn't know shit.