That interview is evident enough, but Spears entire persona and mannerisms since turning heel has been astounding. He's taking in all the attention he's gotten for the chairshot and has turned it into genuine HEEL HEAT. I personally think he should slowly drop the 10 shit because it feels like he's leeching off of his WWE gimmick, but at the same it sort of fits the heel turn. Also digging the "Chairman" shit .