If by intense you mean retarded, then yes I agree
I love this. It humours me that people call him retarded or make fun of his lisp or whatever else, whereas if they met him in person it would be, "Mr. Swagger, I'm a great fan of yours..."
Personally I have no issues with Swaggers new direction, if anything it's interesting me more than a lot of stuff they have going now. It's got people talking about him which they haven't done for a long time, and it's something different and, dare I say it, edgy and could grow into something that's not PG.
In terms of his look, it's unique. Now he's lost the hairspray and grew the beard I think he looks tough, he's a huge guy and he doesn't look like your average college kid anymore. His in ring isn't bad, it may not be of standards some others in WWE can set, but he's improving. He is possibly the greatest actual wrestler in WWE at the moment, so I think if he was in there with someone who could play to his strengths he can continue to put on great matches. Squash matches aren't the best way to show your wrestling ability.
I say Swagger is decent and hopefully he can make something pretty good come of his new direction, because I believe both he and the gimmick have tremendous potential.