Originally Posted by Shawn Morrison
this, this and this. Cena losing clean should be a very rare occasion cause he is the TOP GUY, and he will be for years to come. The monthly clean putting over comes when you are less than a year from retirement. Cena doesn't need to do that at this stage, anyone who even feuds with him gets put over by that. For example, Cena put over Edge, it didn't involve any 'clean' losses, in fact Edge used the dirtiest tactics to beat Cena, which is why he got over big as a heel. Not only is it ridiculous that IWC wants every new face to beat Cena clean, it's even more that they want heels to beat him clean. What will that accomplish? Heels are meant to cheat, it helps them get heat and be known as the bad guys.
i doesn't always work that way, some time people forgets that in the wrestling business there are no general rules and the result of a feud, booking aside, it pretty much depends on how things play out
having a feud with the top dog can put you over even if you lose in the end, but if the top dog trash you in the mic and beat you clean every single week then you looks like a jobber and the fued doesn't do anything for you
if you beat the top dog in a heel fashion and the spotlight goes to the heel turn of a diva you stay excatly where you were at the beginning of this feud
and heels are not meant to cheat anyway, it's really depends on the character, heel can avoid the cheating as well the face can cheat sometimes without turn, like i said it depends on how things play out
cena should not eats clean pin form everyone, but hell, he still doesn't let punk go over clean