Do you reckon it is Skys broadcast or just because its going through the internet to a browser / console? I dont have a Sky box where I am so I can't check, also I feel like im being brainwashed into buying a Wii U and a Vita, makes the ad breaks that little less enjoyable
I'm watching on Sky Sports 3 HD, there's no delay so it's just Sky Go by the looks of it.
I agree with you about the game console ads as well. It's a bit fucking much.