There is no duty we so much underrate as... being happy. -Robert Louis Stevenson
Join Date: Oct 2009
Location: At Third & King in San Francisco, Where Thrice-Crowned Kings Play
Re: Is Smackdown more important from WWE's point of view?
I don't think WWE view it as more important than Raw, certainly not. Raw is definitely where they pour most of their efforts and concern, led chiefly by Vince McMahon himself.
However, Smackdown is important. It's important because it's often where WWE experiments with certain talents, where some bolder storylines take place (it's been a little while, though) and where certain guys get to become stars (Daniel Bryan, and to an extent Ryback was "prepped" on Smackdown before jumping over to Raw in the summer... ditto Damien Sandow, Antonio Cesaro, etceteras...) and it's important because it is a cash cow, annually generating an average of $150-200 million dollars for Vince McMahon.
Raw is significantly bigger, but that isn't to say the Smackdown part of the WWE business is unimportant, because it absolutely is not.
Credit to TAR for bringing this .gif to my attention.