Wow, by your logic, WWE didn't give half a fuck about HBK the last 8 or 9 years he was with the company.
Yeah, sure they didn't. He only won the world title a MONTH after he came back.
HBK repeatedly denied a world title reign, he was supposed to win the world title that Angle won when Batista got injured and gave up the belt but he said no. He could've taken it off Cena any time he wanted, I could go on. And no, it's not my logic because Shawn already DID win the title 3 times prior to him leaving. He was an established main event star, people with no world titles are not.
This mini-feud has done wonders for Barrett.
Oh, really, how is that? 2 DQ losses and a loss by pinfall to the same guy in under 3 weeks, how does that help? They won't let him go over Sheamus, not even once, not even in a flukish manner where Big Show costs him the match, which would both help Barrett AND push the feud at the same time, he's lost all 3 of the matches through one way or another and they've made him look exactly like the same, uncredible wrestler who's below all the main eventers as he was before he left, but it's even worse now because this character was supposed to be a better, more well booked, more dominant version of him, but it's not. Those segments where he went back to his roots to "re-ignite the flame" essentially meant nothing, because kayfabe wise, he's exactly as credible as he was when he left, which is hardly at all. He's essentially as credible as Ziggler, only he doesn't have a world title reign in his backpocket waiting to be taken at any moment, so when he looks like a fool it hurts him a lot more. Not to mention he's been complete throwaway, this feud is all about Big Show and he's just any random opponent who Sheamus has to get through to focus on Big Show who's portrayed as the real challenge.
Yeah, real help this has been. The only wonder this mini-feud has caused is wondering why the fuck it's been booked so badly.