Re: Ratings obsession?
I think ratings are important to all of us. if you're invested in the wrestling business as a long time fan, you don't want to see it fail, so seeing the ratings drop from 6.0-7.0 in the attitude era to 3.5 average as of last year, now to 2.5-2.7 on average, is a bit alarming. It took them 12 years to lose 50% of their audience from the ratings they were pulling in wrestling's boom period, and now going from 3.5 to 2.5 ratings they've lost almost 30% of their audience in only ONE year. And CM Punk isn't to blame, he didnt even headline PPV's for half of his title reign, its WWE's fault as a whole.
If you don't understand why ratings are so important.. the way TV networks make their money is ad revenue from airing commercials. Higher ratings = more money for the network and access to bigger names in advertising. On the other hand, when a show loses ratings, it will become less profitable for the network and risk having advertisers pull out, because they want their commercials seen by as many people as possible. If WWE's ratings get much lower they could lose advertisers and then have a real crisis on their hands, that could lead to USA network dropping WWE.
The reality is they're getting closer to TNA numbers than I ever thought possible. its a downward trend that can't be ignored.. they will rise a bit for RR through Wrestlemania, but then what? What happens next year if they're down to a 2.0 around this time? the ratings are a window into the quality of the product, theyre as low as they've ever been now which means the watered down PG product isn't keeping people watching loyally like it used to.
3 hour raws, kid-friendly content and and failure to make new stars is whats killing the business. Why do you think they're forced to bring Rock, Lesnar, HHH and others at the big shows? they don't have anyone else to headline them to make them feel important, and that's scary for WWE's future when these old stars can't go anymore.
Last edited by Annihilus; 12-14-2012 at 07:21 AM.