Totally agree with OP and I read this several times in the ratings thread "it doesnt matter what happens on RAW there will always be x million viewers to watch the show" and it really is (except for some stars who show up like Rock, Undertaker, etc) and for the RTWM because all the old folks who watch wrestling twice a year will be interested again.
If they had put Cena in the one year title rain and give him only the second best spots bla bla it would be the same rating. Or if they had put Cena in the Punk spot and actually give him all the end segments and PPV closing matches, it would still be like this. Also if they had give Punk all the end segments and PPV closing matches. Or Del Rio or Ziggler, even Hornswaggle.
for me its a problem to get young people interested. Everyone can watch horror movies on Youtube or MMA events, real fighting, or other brutal stuff (and porn). So why watch wrestling which is like a Disney-for-men-show (and if it wouldn´t be PG they would have even lower ratings). Back in the 80/90 kids loved to watch wrestling because it was one of the only brutal things they could watch because their father loved wrestling. Today they can get there dose of brutality everywhere.
You even cant blame Vinni Mac, becaue wrestling itself isnt an atraction anymore, which it was 10-20 years ago, because our life changed with all the internet stuff. Kids dont want to wrestle in the backyard anymore, they want to play playstation/xbox360/whatever/watch porn because its cool and wrestling isnt cool anymore and nobody will change that, no Rock title rain, no Brock/Rock/Undertaker/Austin fatal four way title unification ironman match. It will be cool for the match itself, but thats it.
The faster you get this the better your entertainment in wrestling