The periodic drop in ratings from 1998 is not because the company is dying. It is because of the way we now consume media largely coupled with wrestling not being quite as popular, less important.
ZOMGZZ RATINGS DROPPED 21% FROM 2000 TO 2001, COMPANY WAS DYING THEN TOO!!
They've only dropped 15% since 2007, a 6 year period
You completely missed the point of what I'm trying to get at by posting the Raw ratings since 1998.
I've already said that I understand why ratings dropped at the start of the decade. The 'Attitude Era' boom period being over was the single biggest reason for that. I've also said that ratings for a good few years remained pretty much on an even keel and were pretty much what you'd expect.
But asides from the increase in 2009, we are now really starting to see noticeable ratings drops in line with the show actually getting shittier and more and more people complaining about it. You can deny that if you want but the evidence is all there.
I often see people saying 'the way we now consume media has changed' as a defence for ratings this year being so bad. It's 2012. People didn't just suddenly start DVR'ing and watching shows online recently. I was DVR'ing Raw back in 2004. The shit they're putting out now is baffling most people (who can't understand why something that entertained them a lot
not so long back in, say 2005 for instance barely entertains them at all now) and slowly but surely turning them away once their ingrained fanboy loyalty to WWE finally burns out. There are
numerous and severe problems with the direction WWE have taken their product in recent times (not least of all the shows now being 3 hours and mostly full of 'filler' crap), and it honestly wouldn't surprise me if they continue to shed viewers more quickly over the next couple of years than they have done over the entire last decade unless they do something about it.