Wrestling Observer Newsletter
Raw on 1/16 drew what has to be considered the most disappointing rating in months, doing a 3.02 rating and 4.29 million viewers. This was the first weekend with no football competition, and while the rating was higher than the prior week, it's still in the same ratings range they were doing against football.
The show finished fourth for the night on cable. The leading sports competition was an NBA game on ESPN that did 2.36 million viewers. The show had a 65.3% male skew. They did a 2.1 in Males 12-17 (down 16% and the lowest I've ever heard in this demo), 2.8 in Males 18-49 (up 4%), 0.7 in Girls 12-17 (down 46%) and 1.2 in Women 18-49 (up 9%).
In the segment-by-segment, the opening segment with the return of Mick Foley, plus Dolph Ziggler and C.M. Punk did a 3.23.
Primo & Epico vs. Kofi Kingston & Evan Bourne lost 522,000 viewers.
The Jack Swagger U.S. title win over Zack Ryder gained 207,000 viewers so Ryder finally had a segment with a meaningful gain.
Kelly Kelly & Alicia Fox vs. Bella Twins with Perez Hilton lost 169,000 viewers.
The Miz, R-Truth, Wade Barrett and Sheamus Battle Royal gained 526,000 viewers at 10 p.m. which is solid for that slot, and better than I would have expected.
The John Cena/Jack Swagger brawl and Brodus Clay dancing and wrestling JTG lost 365,000 viewers. I'd have expected better with Cena.
The Daniel Bryan/A.J./Big Show angle and Bryan interview lost 372,000 viewers.
The main event with Punk & Bryan & Chris Jericho vs. Mark Henry & Ziggler & David Otunga, plus the ending with Punk, Laurinaitis and Foley gained 817,000 viewers, which is strong growth, and was the highest point of the show with a 3.32 overrun.
Raw on 1/23 did a 3.17 rating and 4.61 million viewers, showing a little bit of signs of the usual January bounce back. The show was fourth for the night on cable and was the first Raw in months without any nationally televised sports competition.
That would explain the Male skew being 68.1%, the highest in months, and increases in the key demos with a 2.6 among Male teens (up 24% and being the highest rated show on TV that night in this demo which had been struggling), 2.9 in Males 18-49 (up 4%), 1.4 in Women 12-17 (double that of last week) and 1.1 in Women 18-49 (down 8%).
The show opened strong doing a 3.49 first quarter with the set up stuff with C.M. Punk, John Cena and John Laurinaitis.
However, Punk & Cena vs. Jack Swagger & Dolph Ziggler lost 528,000 viewers. That's not unusual for the time slot, but you would think with Punk & Cena that people would have stayed past the first quarter.
The Chris Jericho Highlight Reel segment lost 287,000 viewers.
Kane vs. Zack Ryder which ended with the big sell stretcher job gained 601,000 viewers, which did well for the strongly sold angle.
Sheamus vs. Jinder Mahal lost 490,000 viewers.
Brodus Clay vs. Heath Slater gained 35,000 viewers.
Miz vs. R-Truth lost 19,000 viewers.
The tease of Punk vs. Laurinaitis and ending angle gained 761,000 viewers to a 3.54 overrun. That's normal level overrun growth, but better than usual for a segment anchored by Punk.
As far as the overrun growth, Teenage Boys went from 2.7 to 3.0, Males 18-49 from 2.8 to 3.4 (so this Punk/Laurinaitis was very strong in this age group), Teenage girls went from 1.1 to 1.2 and Women 18-49 stayed at 1.2. Basically a strong Punk anchored final quarter only hit males and women didn't care, whereas with Cena you usually get across the board growth. Although with the two of them together wrestling you had drops across the board, with Teenage Boys dropping from 2.6 to 2.3, Men 18-49 from 3.0 to 2.8, Women teens from 2.0 to 1.9 and Women 18-49 from 1.4 to 1.2.