Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)
Another thing you'll notice as far as average numbers is the numbers have been going down for years. Look at the average yearly rating for Raws since 2002:
Now keep this in mind, generally the trend is downward but look at when the overall numbers were bumped from the previous year. 2005 was the rise of Cena, Batista, and had the red-hot Batista/HHH feud, as well as the Edge/Hardy feud, which I'm not sure what ratings it did, but it was red-hot based on reactions. 2006 had Edge when he was a draw, had Cena when he was solidly the top guy and the top draw, had HBK/Vince, DX returning and facing the McMahons, and had a lot of shit going on. 2007 had for the most part Cena's long reign but nothing spectacular. 2008 saw a big decrease which probably gives us an idea what Raw's 2005 and 2006 would be like if they were on auto-pilot. Raw in 08 lost Cena to injury for 3 of the last 4 months of the year when ratings were really bad not to mention losing HHH to SD as well and not getting someone like Undertaker in return. 2009 had the whole Orton/McMahons angle, and Orton/HHH did well for the first half of the year, and Orton/Cena did okay for the end of the year. However they also had DX returning that helped bump business up for the last 4 months. 2010 saw things go back down, though higher than 2008, but probably would've been lower without The Nexus angle. Though that angle lost steam after the first couple of months and without any big draw on the Nexus individually, it wasn't able to keep the numbers up. Orton also became champ at that time and this is where the comparisons to Punk get made... he failed to help bring numbers up, and actually got the lowest rating in years for Raw (2.75) as champion. Not blaming Orton for the number, but he didn't help things, just like Nexus didn't help things, why? Because everything was on auto-pilot by that point and Nexus got killed at Summerslam. 2011 and 2012 we see things get even lower. Punk certainly isn't helping, but now not even Vince is really helping. Cena isn't really helping. Guys like Rock, Taker, and Lesnar as I mentioned in my post will only help so much on there own and together they'd only make a difference while they're there. Once they're gone the show's ratings are going to drop down to continue with the downward trend Raw's been on.
There just hasn't been any mega angles to keep people interested and while having a naturally appealing superstar who draws in fans helps, but it's not necessary if the writing is amazing. Okay, it might be necessary to have another Attitude Era for both to be present, but one or the other would suffice. And for the sake of quality television, I'd like to believe trying to get more interesting storylines in the books is what WWE wants. Even numbers like in 2004 would be nice at this point and I firmly believe are attainable if WWE put on hot storylines throughout all the divisions for the entire year, even if they have no megastar present.
I'm watching you...