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post #6511 of 9175 (permalink) Old 10-02-2012, 08:21 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

WWE Raw on Monday, October 1 scored a year-low 2.54 rating for all three hours, which is down seven percent from a near-year-low 2.72 rating last week. The standard two-hour rating was actually lower at a 2.53 rating.

Raw's previous low was a 2.40 rating on the Fourth of July 2011. Before that, Raw scored a 2.49 rating the day before Christmas 2007.

- Raw averaged 3.50 million viewers, which was down 285,000 viewers (7.5 percent) compared to last week and the fewest viewers in over five years. All three hours were about the same, ranging from 3.43 to 3.60 million viewers.

Hourly Breakdown: 3.44 million first hour viewers, an increase to 3.60 million second hour viewers, and a now-typical third hour decline to 3.47 million viewers.

- On cable TV Monday night, Raw ranked #3 behind Monday Night Football, which was up three percent to 16.6 million viewers for Cowboys vs. Bears, and "Major Crimes" on TNT. In the key male demos, Raw ranked #2 behind Monday Night Football, which drew six times as many males 18-49 as Raw did.

- In Raw's weekly demos, the show registered year-lows in males 12-34, males 18-49, males 18-34, adults 18-49, and adults 18-34.

The drop-offs from last week were very noticeable, as males 12-34 was down two-tenths of a rating, males 18-49 was down 17 percent, and males 18-34 was down three-tenths of a rating.
Too bad, I liked the show and matches/segments this week.

Apparently Caldwell thinks Punk is Over-exposed -
It was clearly going to be a rough outing this week after last week's poor rating and Raw going against the Cowboys vs. Bears this week, but the reality of Raw's ratings situation is very startling. It should send WWE a few messages: the bill is coming due on WWE's procrastination developing the next John Cena or a combination of tip-top stars to fill the gap when he's off TV for even one week, they need to start taking better care of their stars who could be the next Cena, they have to create a hook for the following week because they're giving away everything and leaving viewers wanting nothing in this three-hour Raw era, and stars are being over-exposed. C.M. Punk has been in six major segments the past two weeks - it's just too much. Plus, add in a new TV show on Wednesdays and two hours of Smackdown after the Smackdown brand dominates Raw, and there's a lot of content to fill without a roster to handle the load and draw in an audience.

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post #6512 of 9175 (permalink) Old 10-02-2012, 08:22 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

amazing Rating,CM Punk just a joke.
I hope Raw get 2.0 rating one day.

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post #6513 of 9175 (permalink) Old 10-02-2012, 08:26 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Originally Posted by wwffans123 View Post
amazing Rating,CM Punk just a joke.
I hope Raw get 2.0 rating one day.
Yes, let's put the blame on Punk and not how shitty the entire product as a whole. Actually, that's all Punk's fault too, right?
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post #6514 of 9175 (permalink) Old 10-02-2012, 08:32 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Originally Posted by Vyed View Post
Apparently Caldwell thinks Punk is Over-exposed -
EVERYONE is over-exposed. The guys that are just on the show once a week already feel like old hat. That's one of the major problems with RAW. They have to put every person on TV every week when that's uncalled for. It's the same reason why the people that never make TV are never on each week. They don't cycle people in or out & when something hits, they run it into the ground until people turn on it, like G.M. A.J. or the Daniel Bryan/Kane tag team.
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post #6515 of 9175 (permalink) Old 10-02-2012, 08:32 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Love the blind Punk hatred still... but then, they are just like the WWE and refuse to see it's the whole damn product that is shit. Let's start blaming the one man that really has that much affect on the product... McMahon.

Thanks for the wonderful memories Ultimate Warrior... happy you got to be recognised as the legend you are before you went. Rest in peace

Raw is like watching Dexter's finale every week... why did I do that to myself for so long?
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post #6516 of 9175 (permalink) Old 10-02-2012, 08:41 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Ha, that's quite the number to stew over for them. Whatever it takes for them to get their arses in gear, though. I do wonder how many actually sat through the show yet are applauding this horrid rating and hope that a similar trend will continue? I don't know who could sit through a three hour weekly wrestling show in the first place, but shouldn't you be joining the number of those tuning out as well if you truly can't stand the current climate?

Walk-In's examples of possible changes being made to the show's format raises a good point in this idea of 'conditioning' the viewer. I don't think many casuals would be disdainful of how the shows pan out as many of their favourites get to do their think every weekday, but I'm sure the near-exact model used for each episode doesn't have them thinking they've missed out on too much either. Whether management want to think about it or not, the show's routine layout have been pretty firmly implanted into our idea of how it will all eventuate and that includes audiences of all ages.

And yes, exposure and handling of stars is a major problem. I remember how many were absolutely adamant that when Lesnar would return he should be held off from in-ring competition until much later in the year for the company to reap the fullest rewards off his name marketability. Instead, he faces Cena and loses to Cena a month into his return at the first given PPV.

Last edited by -Skullbone-; 10-02-2012 at 08:47 PM.
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post #6517 of 9175 (permalink) Old 10-02-2012, 08:41 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Raw needs to call in the big guns

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post #6518 of 9175 (permalink) Old 10-02-2012, 08:46 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Originally Posted by WTFWWE View Post
WWE is killing the cycle instead of kids growing out of WWE at 15 or 16 they are growing out of it at like 9 or 10 and want to watch the bad things not cookie cutter clean image WWE.
This is something I've thought for a while.

When they went back to a PG rating and greatly watered the content down, they said it was to create 'brand loyalty' from an earlier age.

Unfortunately for them, that doesn't work really work long term. By having a show that caters to teenagers and the older demographic a little more, you have an audience that will carry on watching for literally years. Kids will think it's 'cool' to watch it when they're younger and will carry on enjoying it as they grow older.

With a show that only mainly focuses on kids and soccer mom types, you have an audience that will mostly grow out of wrestling and stop watching as soon as they hit their teens, finding it dull and childish.

That being said, it is the fault of the creative team, not the rating itself....WWF from 1997 to 1999 (before they went TV-14) was mostly great stuff, with the likes of Nation of Domination, DX, etc. There's no reason why they can't make a great show like that now within PG guidelines that entertains us older fans, they're just choosing to pour all their focus on (what I believe is) by far the wrong demographic.

At the rate they're shedding viewers at the moment, it won't be too long before TNA is actually considered legit competition to them each week (and I'm saying that as someone who watches TNA)

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post #6519 of 9175 (permalink) Old 10-02-2012, 08:58 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Eventually, WWE has to start getting serious about building stars for the future. If John Cena had a career ending injury at Hell in a Cell, what the hell happens to the product? Things are just going to get worse and worse if something doesn't change. An edgier product let's say. I'm not saying Attitude Era, but let's be real here, this shit that WWE gives us every week isn't PG, it's more G rated. There's a lot more that can be done under PG parameters and WWE doesn't do anything. It's alienating a lot of viewers, even the younger teens, more than WWE wanted I bet.

I said for a while that Raw would dip down to 2.5 eventually, but I'm surprised it happened this quickly. There's nothing interesting about the product whatsoever today, and the viewership numbers prove that. What makes people want to tune in on a weekly basis for three hours? Absolutely nothing. Something has to change quickly, because ratings will just continue to drop at this pace.

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post #6520 of 9175 (permalink) Old 10-02-2012, 09:07 PM
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

2.5 is at Nitro 1999 and 2000-levels before and after Russo was fired. In fact it's worse than what they did, and they had Raw to compete with. Anyone remember how BORING Nitro was throughout 1999 post nWo/pre Russo and 2000 during the Sullivan Era? But at least they had starpower.

Yes 3-hours are a huge problem but even if they went back to the regular 2 it wouldn't make THAT much of a difference. They've gotten 2s before the 3-hour switch. Despite some potential in one or 2 guys the rest of the show and product is a complete mess. Cena isn't gonna save it, JBL back full-time won't save it, TV-14 won't save it (see 2007). It needs a revamp. Trim the fat and get rid of the guys who aren't ready/waste space and bring in guys who clearly are and push them. Enforce the brand split or just abolish it already and have one world champ. Turn guys heel/face who are long overdue. Focus on a more serious product instead of pointless comedy. Give us a storyline that creates a buzz around the wrestling world(Nexus, Summer of Punk, Conspiracy) and follow through on it.

Last edited by Marv95; 10-02-2012 at 09:17 PM.
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