Happens all the time...WTF are you talking about.
as evidenced by your "AJ has been carrying raw by herself" comment, you're clearly bias and have no idea what you're talking about. you see the big 700k number and just go off of that without fucking reading. christ.
let's imagine when AJ first started acting like a psycho bitch, the ratings were shit. why would the WWE just stop out of the blue with that storyline? is it not obvious to you that this is the only storyline they're putting any effort into? nobody cared about Tensai, rumors were going around that he was done and that he was being repackeged entirely, then he comes back and he's in the MITB.
i... i just don't know what to say to you. every single week there are wrestlers, non-wrestlers, and segments that consistently lose viewers and the WWE doesn't give a shit. even on the same fucking Raw, it's apparent nobody wants to see Cole vs Lawler anymore, it's apparent everyone wants Hornswoggle dead, and yet they keep putting them on TV. want to know why? because they don't give a shit what you think. the fact that you said "if AJ brought in bad ratings, they'd have buried her" shows just how dumb your thought process is. especially since people consider this a filler-fued.
Drastic? She just did a marriage proposal promo. That was it and apparently that was enough.
uh, what? a marriage proposal is obviously going to be popular. so yes, it was drastic. did you not read what i just said? she had to do that to get a reaction. she has to steal Daniel Bryan's catchphrase to get a reaction. she has to slap or kiss someone to get a reaction. the only time she's ever gotten a pop was when she came dressed out as Kane, and that was near her hometown. she's come out to no reaction many times. people like to debate this and say she's neither a face or heel, but that's obviously a stupid thing to say. nobody knows what Kharma was doing or why she was doing it, she got a reaction. Kane is neither a heel or a face, and he gets reactions from places other than his hometown. if AJ was so amazingly perfect like people here act, wouldn't girls love her? hate her? wouldn't guys find her hot? wouldn't guys want her to go the fuck away? nope, instead nobody cares when she comes out time and time and time again.
no matter how many times people try to bring up facts to AJ fans like you, you just don't care. no matter how many times you're told it's going to be difficult to keep her character progress going after this is over without boring people to tears, you just don't care. she actually lost viewers 2 or 3 Raws ago, but again, you don't care. you just read one thing about the ratings breakdown and say "OH, WELP, SHE GOT MORE VIEWERS THAN CENA!" who was in a tag match. the marriage gimmick is obviously a huge thing in this storyline, but you just brush it off as if it's just that damn easy for AJ to get viewers. this really isn't that difficult to figure out. stop drawing conclusions after 1 fucking segment, jesus christ.