There is no duty we so much underrate as... being happy. -Robert Louis Stevenson
Join Date: Oct 2009
Location: (We Always Did Feel the Same/We Just Saw It From) A Different Point of View
Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)
The 10:00 pm segment started up with Cole and Lawler throwing us to a video package about the PPV the night before, then Orton came out around 10:08/10:09 or somewhere like that, and they went to break with Cole chirping, "Another Beat the Clock challenge match! Orton's opponent: Jack Swagger!" Commercial break (and a pretty long one, if I remember correctly). Match didn't really start until about 10:14 or so.
When Cole announced it was going to be Swagger a second before going to a commercial break, I was sure the number for the segment would be lousy. The audience doesn't care about Swagger because WWE's given nobody a single reason to for about a whole year now (almost humorously, he actually did benefit from being involved in the Cole/Lawler build-up last year, as he was in many of the most-watched segments on The Road to Wrestlemania).
Having said that, though, the last Miz/Punk match was in the 10:15-10:30 quarter hour, and based on the booking of both men as well as WWE whipping that horse over and over (they wrestled each other about ten times or so on Raw live for free between the end of August and Wrestlemania), it was about as predictable an outcome as Swagger/Orton. Michaels and Undertaker kicked off Hour 2 that night with a gain of 869,000 and lo and behold, following a lengthy commercial break the segment after that lost 888,000. That's still a bad number and everything but there is the context to consider, in both of these circumstances (Miz/Punk also had a fairly long commercial break in the middle of it, too).
Credit to TAR for bringing this .gif to my attention.