Challenging SCOTT STEINER's authority
Join Date: Nov 2011
Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)
Beeing a draw is beeing a bit more complicated than what people think. Some guys are natural draws, but their drawing power is depending on the BASE rating the show gets in addition to their presence, and booking also plays a big role.
I will go and use Mark Henry as an example. When he was the ECW champion ratings went up from 1.1-1.2 at best to consistent 1.3s and sometimes 1.4s. When he was on SD, ratings went up from 1.8 to 2-2.1. ECW was roughly half the size SD is now, so when Henry got his SD WHC reign, his increase was almost double as much as during his ECW reign, instead of 0.15 points it went up around 0.25 points in average. This is what I'm trying to explain by the correlation between a shows base audience + drawing power of an individual wrestler. Even when someone is an actual draw, he will not get 10 million people to suddenly tune into his show, the WWE brand is still the biggest factor in it.
However, what about the 3rd ingridient, the storylines? Well, the last time we got a legitimately major storyline (that I currently remember) was Nexus, a stable full of jobbers noone knew. Guess what happened? The show went from 3.2-3.4s to 3.6-3.7s consistently and some episode went even higher than that, why? Pretty easy, it was due to the storyline beeing cutting edge and exciting when it started, it was different from the generic storylines, and people wanted to see what would happen next. But make no mistake, the difference between a non drawing and drawing show was still only 0.3-0.4 points, which is proportionate to my example with Mark Henry beforehand since Raw is a third bigger than Smackdown.
My point is, Rock drew an expected number, but the problem is that WWE kept him off till the end, he was going to get better ratings anyways, but the problem is that when you literally cut off Rock/Cena into a dimension of their own, the additional fans that Rock draws in will only come at the end of the show, I am certain that the show would have drawn better if Rock was there from the beginning. On the other hand, as I said, the rating still depends on RAWs base rating, so you can't expect a show that often gets 2.9s nowadays suddenly to jump to 4s like that, even segment wise. WWE are pushing this feud purely on starpower, with no legit storyline whatsoever, and that's why the Nexus drew more ratings, a stable full of jobbers than Rock, the biggest star to ever come out of wrestling and John Cena, the current biggest star in wrestling do.
Do you think Austin and Rock would have drawn as much as they did in their prime if they did generic storylines that would happen in the ring or backstage areas at best with generic brawling? What about Austin crashing Vinces limo, coming to the arena with a beertruck? Rock throwing the IC title under the brige? Those were storylines that actually got people talking, just like Nexus did when they destroyed the arena. You can't expect to go with the most generic storylines and hope to draw big, even the big draws will not reach their full potential this way.