You know, I would love if Ambrose has the chance to run over everybody on the roster and fuck them up. But that's not the way to go for him.
His character is perfect for having a strong competitor who could lose multiple matches and still come out looking great and having the crowds' support. Booking him superhumanly would just do nothing but screw him over; Moxley didn't win all of his matches but there was no doubt he was crazy motherfucker and not somebody you would mess with for the fun of it.
I don't understand some having no problem with Dean winning matches despite having a very noticeable injury that's been constantly played on in matches, yet at the same time he has competive match with Orton, he looks strong and equal to his opponent and yet he's buried because Orton pinned him once
The more he loses and especially if it's because of Rollins, the more pissed he gets, the crazier he starts to acts. And that's the uniqueness of him that makes him stand out and that gets him over with the crowds; the people want a badass face/tweener who doesn't stand around smiling and pandering but who fucks shit up. You won't go "Roman Reigns/John Cena/Sheamus/Daniel Bryan
raising hell!!!" You would go "Scumbag Dean Ambrose raising hell!!!"
(SBDA is DA Boss
As Corey had written, he still has great and obviously somewhat protective booking, as Rollins needed Kane to get the briefcase and Dean having the injury and so on; underdogs get the crowds' love the most and Ambrose is a guy that always come back for more which will make them love him even more.
There's no need to lose your shit that he lost to Orton (who did need an important win and Dean was the guy who was greatly build for it) once in the month since the Shield break up, despite him having a great showing in the match; if he becomes like Sandow for the next two years than I will be the first to rant about this but at this point is stupid to act like he's losing anything, considering he's in the hottest feud in the company.
Give it time and watch how Scumbag sets the world on fire