Some inside sources say that Sheamus is going to get a run for the world heavyweight championship as a heel. WWE brass thinks bringing back sheamus as a full fledged heel will be a great step into developing future faces on the roster.
Made-up story or not, I'm fine with this. Sheamus desperately needs to distance himself from the Irish Cena gimmick he's been stuck with for however long it's been. And considering that I can't imagine WWE giving him the usual "run like a bitch" heel treatment, it may not be a complete flop. I'd much prefer "badass face who doesn't give a fuck" but heel is the next best thing.