Re: Wrestlemania Title Matches: Faces Chasing or Defending?
Like others have said, it's good to switch things up. Hogan-Andre (and I'd also say Cena-HHH) proves that you can get just as good of a story out of a compelling heel challenger as you can with a face pursuing the heel champ.
I think it's a myth that face runs should be short and heel runs should be long. WWE's proven that wrong, even, as part of their formula.
That said, it doesn't always work. Punk/Jericho, while a great match, was hardly the most compelling story going into WrestleMania 28. That might have more to do with the lack of time to build, but sometimes, it can make the WWE Title match feel like just any other match. It's even worse, though, when the face fails to defeat the heel champ (ie WrestleMania 24 where Orton went over) and it just feels like a run-of-the-mill defense.
Which brings me to WrestleMania 25, where HHH-Orton was actually a pretty well built storyline, but because of a crap match, the storyline had no payoff. Orton probably should have won there.
But, usually, the best payoff is almost always when the face defeats the heel champ. Even though Cena/Batista at WM26 didn't have a lot of time to build, it was a satisfying title match with a happy ending where the face beat the heel for the strap and got his revenge. It just shouldn't happen every year with that same formula, though.