I don't see any benefit of The Rock winning.
Sure, I didn't agree with them having Rock beat Cena last year, but it made some sense if the fact that they didn't want to job Rock out in his first WrestleMania match in 8 years. Sure, I still stand by that I think Cena should have won that match, but Rock winning at least made sense.
What sense is there in having Rock win, again? You not only put Rock over as the biggest superstar ever who seemingly can't be beat. But, you continually job out Cena at WrestleMania. He would have lost 3 WrestleMania main events in a row. And if thy have him face and job to Taker next year, that's 4 straight and 5 loses overall. That's 4 more loses that Hogan and Austin had at WrestleMania during their time as top face. Combined.
John Cena should be booked as strong as possible, but having him constantly losing time an time again doesn't help matters and doesn't make sense. Rock winning does nothing for him, he's already beaten Cena and won the WWE Championship, what else does he have to do? He's been basically undefeated since returning, so he's do a loss eventually. Right? What are they going to do, have Rock win at WrestleMania, than vacant it the next night? Or have Cena beat him at Extreme Rules? So, they put Rock over Cena, twice. They put the part-time superstar from the Attitude Era over their current top face, twice? Where's the logic in that?
Cena has to win. I know I said that last year, but there was logic in Rock winning even thought I'll never agree with the decision. But, Cena SHOULD go over Rock this year, if they want to make sense. Cena hasn't been WE Champion for nearly two years. He had probably the worst year out of every top face in the history of WWE last year, jobbing 5 times. The longer you job out your top face, the more people won't be shocked when he's beaten.
And Cena winning will be the great way to build up the potential feud with The Undertaker at WrestleMania 30. He's beaten them all, Rock, Tripl H, Shawn Michaels, Jericho, Kane, Orton, Punk, Big Show, Batista, Angle. Everyone who has crossed his path, he has beaten. But there's one thing he hasn't done, and that's face The Undertaker at WrestleMania and challenge The Streak. It writes itself.
The nWo got cheered.
Yes, they were cheered. Heels are generally liked by a majority of the older audience. If Cena turned heel and was cheered by the older audience, but the kids booed him, we would be back to square one. The object of a Cena heel turn shouldn't be to cater to the IWC, it should be to have him booed by a majority of the audience.