This would only make sense if 2013 had been nothing but a tailspin for him as well. But he won the Rumble. He beat Punk clean. Infact, the only match he has lost in 2013, as far as I can remember, is a 6 man tag where he didn't eat the pin.
I would argue that gives Cena all the more momentum as a top villian if he were to turn at Wrestlemania. A top heel that can't be stopped is something WWE has failed to create in years...about a decade actually.
And Austin won the Rumble in '01...just an FYI...
Plus, if they were going to turn him heel it'd at least be against someone who could maybe replace him. No point giving a super over superstar, who is part time at best, the sympathy of being turned on by John Cena.
I don't think the turn in this case is about a superstar being turned on, but rather the "Cenation"
being turned in. One could argue that Austin turned on the people, but I would beg to differ as I think it was a completely different situation. Austin, while a hero, was never a fighter for, or defender of the people. His character was a lone wolf, anti- hero, that was always in it for himself. The fans were more or less just along for the ride, where as with a babyface like Rock, Hogan or Cena, the fans are what fuel them. The People/Hulkamaniacs/Cenation are just as important a part of those characters as the ideas they fought for. But Austin? He was different and his turn on Rock was truely done for his gain, not to prove anything to the fans...because for the Austin character, it never was about the fans to begin with.
I think the OP makes some good points, but I think too much is being put on "what Austin did". While there are similarities, the turn of John Cena (whenever it does happen) will be different from those of Austin and Hogan because the motives are so dradtically different. If Austin had faced HHH at Wrestlemania 17 and went to desperate measures to beat him, then a parrallel could be drawn between Cena and Rock - but that's not what happened. Austin faced Rock, who he had already
beat at Wrestlemania for the title, two years prior so he wasn't trying to avenge anything. He wanted the WWF title back and was going to do whatever he had to to do so. Cena needs this win, not for the title, but to finish what he failed to finish the year before in the "biggest match of his career". Cena is not fighting for the fans going into Wrestlemania 29, or even the boys in the back like many would say he was doing last year, but rather he's fighting for himself
. THAT is the biggest change I'm seeing in Cena right now, and think is the greatest possible indicator for a heel turn to ensure he gets the job done this year.
As many others on the thread have stated, I'll believe it when I see it. However, I do think the possibility for it is stronger than ever as I think WWE realizes two things. #1: There are/will be very few ways and opportunities in which Cena can be turned at this point...the stage has to be the biggest (only Mania will suffice) and the opponent has to be larger than he is (which at this point is only Rock). #2: Rock vs Cena II is far too predictable. Something needs to go down in this match to add the flare to it that it currently doesn't have. WWE needs something huge to carry the company post Mania once the likes of Rock/Taker/HHH go away, and a fresh John Cena as the top villian in the company (as WWE Champion mind you) could be just the answer they are looking for.