Originally Posted by Sam Knight
Everyone said Rock was back to promote movies but looks like Rock's movies are promoting the WWE.
Well... I think you have this backwards... GI Joe Retaliation "sponsoring" Elimination Chamber is not the movie promoting the WWE - it's the movie paying the WWE to promote the movie.
Everytime there's an ad for Elimination Chamber on Raw, Smackdown, NXT, the website, WHATEVER, GI Joe will be mentioned. So yeah, Rock's movie is being promoted.
I'm assuming that GI Joe Retaliation is a sponsor for Elimination Chamber, as I haven't looked this up and am assuming your thread title to be fact.