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Initial Summerslam Buyrate

6K views 68 replies 45 participants last post by  Felpent 
#1 ·


"Brock Lesnar looks to have earned himself his contract and gotten a good shot at a renewal.

Going into SummerSlam, the idea was that the show was going to either sink-or-swim based on the Lesnar vs. HHH main event. The show was an overwhelming success, doing 350,000 worldwide buys, broken down as 264,000 North American and only 86,000 international. It was the most successful SummerSlam show since 2008.

The North America vs. international split, with 75% of the buys coming from North America is a second indication that it was Lesnar as the reason. Lesnar’s main drawing power from his UFC days was gigantic in the U.S. and Canada, but little international, since UFC has never done strong PPV business (or even done much PPV) outside of North America except for Australia and that came toward the end of Lesnar’s UFC tenure.

It’s shocking that the July PPV headlined by the two Money in the Bank matches and C.M. Punk vs. Daniel Bryan did 88,000 buys outside of North America, which makes no sense for it to even be in the same ballpark as SummerSlam. Yet, SummerSlam from the domestic standpoint beat it by 264,000 to 108,000.

For a comparison, in 2011, SummerSlam did 180,000 North American buys and 131,000 international for 311,000. In 2010, the numbers were 209,000 in North America and 140,000 international for 349,000. In 2009, the numbers were 229,000 in North America and 140,000 international. In 2008, the show did 329,000 buys in North America and 148,000 international. The 2008 show was Undertaker vs. Edge in a Hell in a Cell match and Batista vs. John Cena as the top two matches, plus HHH vs. Great Khali for the WWE title, C.M. Punk vs. JBL for the World title and Matt Hardy vs. Mark Henry for the ECW title.

This continues the trend of WWE being well ahead of last year in almost every show, but greatly so on shows that have Lesnar and The Rock involved.

For a show comparison, last year had C.M. Punk winning the WWE title from John Cena with HHH as referee and Randy Orton beating Christian to win the World title in what was really just a two match marquee card, and it was really all built around Punk vs. Cena.

This year’s version was the Lesnar vs. HHH show as far as a difference making match, but also had Punk retaining the WWE title over Cena and Big Show, Sheamus retaining the World title over Alberto Del Rio and Chris Jericho vs. Dolph Ziggler as the major matches."

- The latest observer issue.
 
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#4 ·
The Master of the BrockTagon, the new King of Kings, Megastar - BBRRRROOOOCCCKKKKK LLLLLEEEEEESSSSSNNNNAARRRR. Just imagine what would happen if he beat Cena clean and then maximizing his worth in the ultimate Rock/Brock at WM29.

From the market in 2012, this is a decent number.
 
#7 ·
Great result. Brock proving his worth, aswell as Triple H. The two had a nice feud and setup for a dream matchup which delivered.

Just imagine what would happen if he beat Cena clean and then maximizing his worth in the ultimate Rock/Brock at WM29.
Imagine if he made Cena tap out at ER, after beating him to a pulp. Walks away laughing dusting off his shoulder(unhurt). Jesus.
 
#6 ·
Both PPVs he's been in this year have done great numbers. Do not waste Brock on Triple H at WrestleMania. You need to go in with Lesnar/Taker, plus the WWE Championship match as the top two matches. That'll garner huge numbers.
 
#8 ·


Yes, the real kicker that must be addressed is if they were not fucking stupid enough to have Cena win that match. The international number wouldn't have been so low, because that market would've fully believed that Brock was THE fucking monster instead of another Cena opponent of the month (since they weren't familiar with Brock). Also, would've helped his aura in the domestic side a little bit (which wasn't hurt as much, because everyone knew in real life Brock would massacre Cena).

I'll say it like I said the Raw after WM 28. They would be absolute morons not to have Brock vs Rock as the headline match for the WWE title at WM 29. Rock the movie star is a massive draw in the international markets, and Brock is a massive draw in the domestic market. You will never, ever have the opportunity to put two unique wrestlers together with Brock being a former UFC champion and Rock being a big movie star. Fuck the lockerroom: without Brock at Summerslam to literally carry the domestic buy, this card would've done dangerously bad numbers. It was ultimately a 1 match card in terms of drawing.
 
#9 ·
LOOK AT DEM MITB BUYS! PUNK'S AN INTERNATIONAL STAR!!! 8*D

But seriously, great news for SS. What's really cool though is if the downward trend continued and SS this year would've lost 30,000 buys from last year then Brock's impact on the PPV brought in nearly 70,000 buys (for an exact number, 350,000-281,000=69,000), which is about $3,000,000 more in revenue from the year before. (Feel free to correct me, I hate and suck at math/business terms). Brock's paying for himself at this rate.

International is down though a fair bit, but domestic shot through the roof, shattering the 2011 (Punk/Cena, Orton/Christian), 2010 (Nexus/Team WWE), and 2009 (Orton/Cena, Punk/Hardy, DX/Legacy) numbers.

Lesnar's a drawing machine. Him and Taker at Mania plus Rock/Cena II could produce another huge WM number like this year's.
 
#10 · (Edited)
Predicted 370k which included them making Brock look like a bitch with the angle they did.

Guess they lost around ~20k buys because of that stupid shit

@Obis

Where did you get the 281 number from?
Not all those buys are from Lesnar. If you look at extreme rules it seems Lesnar adds about 30k+ buys, no difference I see here, if anything he underperformed considering it was an A show(I blame the angle).

Also they do not get all the money from each buy, 50%+ goes to the cable/satellite provider.
 
#11 · (Edited)
281 comes from nothing other than taking 30,000 away from 311,000 from last year, which is just assuming it lost that much if Lesnar/HHH wasn't on the card, following the downward trend SS has been on the last few years (really, it would've been 40,000 if the decreases continued at a steady rate, but I was nice). It's all speculative, nothing factual. So basically what I was figuring was 281,000 came from the fact the PPV is Summerslam which draws itself for plenty of fans and also some credit to Punk/Cena/Show. And then Lesnar/HHH boosts the show up another 70,000.

But like I say, it's nothing concrete and I'm just talking out of my ass to stir the pot a bit, just as you're doing with how you figure Lesnar/HHH underperformed. As far as not getting all the money from each buy, I know they don't get all the money off each buy, but didn't how how much went to cable/satellite. Not to mention the other costs that go along with the PPV. It's why I said "revenue", which I might not be using in correct context, and hence why I said to correct me if I'm wrong.
 
#16 ·
It speaks volumes about how much the pay-per-view market has eroded in the last four years that a 65,000 domestic buy drop from that time period is seen as a huge boon based on the last three Summerslams. Granted, Batista/Cena was a huge draw and a dream match at that time. Nevertheless, it does say something. The marquee match-up between Lesnar and Triple H also barely registered with international PPV purchasers, which is interesting, based on the year-to-year numbers for Summerslam.

Having said all of that, though, it's still a very healthy number that WWE will be happy with. I'm actually planning on watching Summerslam again on DVD as soon as I can, so this is good timing haha.
 
#22 ·
- We noted back in the summer that WWE officials were likely going to offer Brock Lesnar another deal once his current deal expires at WrestleMania 29 next year. Lesnar's future with WWE was apparently going to be decided on the SummerSlam buyrate.

Now that those numbers have came out and this year's SummerSlam was the most successful since 2008, people in WWE note that Lesnar is almost guaranteed to receive another deal from WWE next year.

source:F4Wonline.com
Read more at http://www.lordsofpain.net/news/wwe...nar_s_WWE_Future_NXT.html#65mR14vFz0dIVWgZ.99


no surprise there. As they should.
 
#24 ·
So does this mean that, less than 6 months in, between the bumps in ER and SS numbers as well as the mainstream attention his return brought, Brock has already covered his $5million price tag?

Thats some sweet business, id love to be a fly on the wall of that next contract negotiation, Brock gettin dem big bucks.
 
#29 ·
Brock lesnar potential new contract

As summerslam buy rate was best since 2008 they are thinking of offering him a contract... if true i do hope he has more appearences, hell maybe he can win a title without worrying ahh he wont win a title cause his leaving, its good cause since his return its been fresh / remembering old times with him, just get more appearences ..

id love for him to be on again for another year
 
#34 ·
Re: Brock lesnar potential new contract

I wish he's active every Monday Night, he doesn't need to do tours if he doesn't want. I want to see him wrestle guys like Punk, Bryan, Ryback, Orton, Mark Henry, Wade Barrett the brawler, Sheamus. It will be very interesting and it will help him and them a lot.
 
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