OHHHHHHHHHHHH Tyrion Lannister
, he got you good with that one !
He's completely right, people buy PPVs to see Cena and Rock, and everybody else on the current or past roster absolutely sucks ! Declining ratings and buyrates have absolutely nothing to do with the influx of individuals who stream both RAW, Smackdown, and especially every PPV , and the fact that the tools to stream these Pay-Per-Views have grown exponentially every year, making it more and more accessible.
He got you in another way too ; SOCIAL MEDIA MATTERS. How else will we know who is popular and who is not ? HOW WILL WE DETERMINE OUR DRAWS WITHOUT SOCIAL MEDIA ?!?! FACT : Hogan and Austin never drew a dime. Why? Because twitter and Facebook never existed in the R&W or Attitude Eras.
That's right, everything has taken a nose dive, which is exactly why the company has had it's two most profitable years in 2011 and 2012, and why merchandise is more popular amongst the 18-34 male demographic than it has been in a really long time. The WWE HAS TO CHANGE EVERYTHING, INCLUDING THEIR CHAMPION, Right ? Because profit is bad.
Btw, do you know who has sold more merchandise to the male demographic than any other worker in 2011 and 2012 ?
....... Should be released. We NEED more Cena.