This is a no fucking brainer if you gonna make money
Rock/Lesnar Main event
Punk/Ryback WWE title
If you want to create character development and interest in your wrestling promotion while making tons of money then this is what you should do:
Rock vs Lesnar (HHH wanting the Rock destroyed and pure jealousy on Brock's part)
Cena vs Taker (with Cena turning heel after the loss due to months of HHH's manipulation and lack of happiness with his inability to win big matches anymore)
Heel HHH vs Punk WWE title (explains Punk's paranoia with the WWE and gives him character growth)
Heel Orton vs Sheamus WHC (with Orton already heel due to HHH's manipulation and a much needed feud for Sheamus)
Sheamus and Punk need to be firmly established, while Cena and Orton need a change of pace.
I excluded Ryback and Ziggler from these matches only because as it stands right now the titles mean nothing and wouldn't help them become bigger stars in the long run from gaining them at this point.
The feuds above are easily initiated by HHH going corporate heel and benefit all participants involved as well as the rest of the WWE.
The story starts with this:
The Raw after the RR, where Brock attacks Rock and helps Punk retain his title, Punk and Heyman have a disagreement about Lesnar helping him win against Rock. At the end of the night Heyman tells him that he doesn't work for Punk and that Punk isn't "his guy" anymore. Ambrose, Reigns, and Rollins come out and destroy Punk and HHH walks out and is revealed as being in cahoots with Heyman and Lesnar. The Raw after that, he explains that he sacrificed his chance to end the streak, his arm, his best friend, his family, and his standing with the WWE fans all for control of the company. His loss to Lesnar activated a hidden clause in the contract they signed before the fight and now he is in complete control of the WWE. He explains his disdain for Punk and how he played "games" with him and his career. Then as Punk comes out to confront him he is attacked by Ambrose, Rollins, and Reigns. Triple H then strips Punk of his title thus ending his reign and everything else that follows creates the matches above.
Mega Heat and Dat Heel HHH :hhh :hhh :hhh