Official The Rock vs. CM Punk Discussion Thread - Page 119 - Wrestling Forum : WWE, TNA, Debate League, Wrestling Videos, Women of Wrestling Forums

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Old 10-08-2012, 06:20 PM   #1181 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

The Rock/social media connection(Amy Jo Martin):

Quote:
Do You Smell What @TheRock Is Tweeting?
The Rock didn't want to do the social media thing. Then he met Amy Jo Martin. Now he has 7.2 million friends and 3.4 million followers--here's how to follow his lead.



I was attending an Ultimate Fighting Championship bout, sitting across the ring from UFC President Dana White. That's when I received a text from Dana that said, "Come over here now." Great, I thought, what did I do wrong? I walked around the ring, fingers crossed. When I got there, Dana immediately pointed to the big guy standing next to him and introduced me to The Rock.

Before I finished shaking hands with him, Dana turned and launched into a pitch about how he had to embrace social media and how it was the best thing ever and about how I was the Twitter Queen who could show him exactly what to do. Dana is convincing, but I could tell The Rock was nodding to be nice.

"I have to tell you," The Rock confessed, "I'm a very private man, and I'm really not comfortable blending my personal life with my professional life."

It wasn't the first time I'd heard that sort of response, and it certainly wouldn't be the last. I told him as much and then conceded that using social media wasn't something you could force. You have to want to do it, I said.

"But remember," I continued, "this isn't the paparazzi. You have full control over what you put out there."

I then explained that social media ultimately made his brand, and rough-around-the-edges charisma, more scalable in that he could reach more fans on a more frequent basis. It also allowed him to do more good on a grander scale, and in the end, it could actually be enjoyable.

The Rock took my business card and said he'd be in touch. I wasn't sure we'd talk again and headed back to my home base on media row.

Two weeks after the fight. I received an e-mail from a Dwayne Johnson. I thought, Dwayne who? I opened the e-mail and saw it was from The Rock. (Of course!) He wanted to talk more about social media. Fortunately, staying in a comfort zone wasn't his style. He recognized an opportunity when he saw one, and after a couple of more chats that included his manager, agent, publicist, and assistant, he jumped in with both feet.
I've since become friends with The Rock (I now call him "DJ" because neither "Dwayne" nor "Mister The Rock" ever felt right). He's become a rare branding force in the global community with more than 9 million friends and followers who are as diverse as anyone else I've worked with. He just had to overcome that initial hesitation.

Today the amount of attention DJ gives to social media, along with his hands-on approach, is unmatched in the world of celebrity. He works at it daily, and it's always his fingers to the keyboard or iPhone. Nobody speaks on his behalf. Ever. DJ is successful with these communication channels because he's dialed in and has fully and personally committed to delivering value to his audience.

You may be where DJ was at first, and that is understandable. It's not traditional protocol to bring your personal life to work, and it's not comfortable. I've spoken to many entrepreneurs, celebrities, and executives who get that social media has value. They even agree that the best brands have a human quality to them. But often it's that first leap toward a new protocol, or culture shift, that gets them hung up. They just can't see themselves sharing their lives with thousands of people, let alone millions.

Yes, putting yourself out there feels uncomfortable for most people. But this isn't exactly public speaking we're talking about. Forget imagining your audience in their underwear--you can be in your underwear and your audience will never know. Besides, any renegade knows that no risk worth taking is without some discomfort.

So get comfortable with being uncomfortable. Own it. With more than a billion people using these communication channels, you can't afford not to have an active role in the conversation.

During my time leading Digital Royalty, I've found that the most successful people and brands resolve to make the same trade-off. They trade comfort for momentum. It's not that they embrace discomfort. Nobody likes stress, anxiety, or embarrassment. It's that they understand that avoiding stagnation in any endeavor takes an ability to get used to--to grow comfortable with--growing pains. Today's renegades are not unlike adrenaline junkies who feed off the knowledge that the highest highs can be had on the backside of our biggest fears, anxieties, and chaos.

Fast-forward a year from our first meeting, and DJ enthused that embracing social media was one of the best things he ever did personally and professionally. Fast-forward another six months, and DJ had become a leader in the social space with a higher retweet rate--the percentage of his tweets that are re-sent by his followers to their followers--than most other celebrities: 11 percent. To give you an idea of how huge this rate actually is, a 3 percent retweet rate is typically considered a success. Practically speaking, this means that approximately 300,000 followers have forwarded his message on to their followers. And it doesn't stop there. How many people from that base of 300,000 forward the message on to their own follower base? And then how many from the next and the next? It's an enormous ripple effect that according to my sports and entertainment friends at Twitter headquarters is unrivaled among his contemporaries.

DJ's social media strategy started, as it should for anyone else, by defining his audience and his value to that audience. It wasn't as broad as breaking people into World Wrestling Entertainment fans, moviegoer fans, and military fans, the primary places where he'd gained mainstream exposure. It was a matter of breaking down the psychographics of those different groups and assigning them to smaller categories based on their primary affinity to DJ's value and what resonated most with them.

Initially, removing demographic barriers, increasing his audience, and engaging them in ways they valued was a matter of educated trial and error. Some content didn't cause as big of a splash with any audience category. Others caused a tidal wave across multiple audience categories. DJ learned quickly and always adjusted his offerings toward what worked. Obviously this served as confirmation of what his fans wanted. DJ also remained creative and open to trying new ideas.

In a matter of a few weeks, we were able to create content templates for each audience group and determine which value buckets resonated with them the most. These templates encapsulated the specific types of content that that group most valued. Although these were always prone to change given ongoing audience feedback and the activity reports we provided DJ, the adjustments were easy to make and the templates easy to update. For instance, we learned that DJ's "action fans" valued exclusive behind-the-scenes details from movies he was filming or photos of particular stunts he was asked to perform--but only if DJ's point of view, humor, or personality was injected into the message.
Keep in mind that because social media is a dialogue, you can ask your audience what they value at any point. You'll get answers, and people will be grateful you cared enough to ask. But even if you get it wrong now and then--and you will, just as we all do--the beauty of social media is that followers are quite forgiving if you've built that relationship up first and you've earned it, especially when you can make up for a flat offering with one that's well received--and especially when your audience knows you're listening to them with a desire to deliver what they value most.

Once the foundation of a two-way, dynamic relationship with his audience was established, the real fun began. By constantly delivering value when, where, and how his fans wanted it, DJ was able to consistently increase his reach (larger following) and deepen his existing followers' loyalty (greater engagement)--two goals of every business on the planet.
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Old 10-08-2012, 06:26 PM   #1182 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

Can't wait for the Rock/Punk storyline, I hope Heyman is still around then, if so that shit'll be epic. What's gonna be great about this is that WWE aren't gonna have to sabotage Rock to make them look relatively even on the mic, I reckon an on form Punk with Heyman at his side will be able to hang with Rock. It's been a long time since I've anticipated an angle as much as this one.

I'm sure Vince and Stephanie are working on their first mission of 2013 right now - Rock vs. Punk: Great One vs. The Best in the World CAN WE FUCK UP THE UN-FUCK-UP-ABLE? And I'm betting that they manage to find a way to, which will be a shame.
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I realise where they're going and that WWE will push Roman Reigns straight to the top. However for me, Dean Ambrose is by far the most talented in that group and I think eventually if they just give him the spotlight then he's going to shine. As soon as he touches a mic everyone else can just sit down as he's magic on it. So It remains to be seen, I think they're all talented but to me Dean was the star of that group. I think Roman looks like the star of that group but I don't think he's nearly as talented as Dean.


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Old 10-08-2012, 06:43 PM   #1183 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

Hopefully the new head writer can give Rock some better material
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Old 10-08-2012, 06:45 PM   #1184 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

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Originally Posted by Green Light View Post
Hopefully the new head writer can give Rock some better material
If you wanna be one of the cool kids you have call him Dwayne.
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I realise where they're going and that WWE will push Roman Reigns straight to the top. However for me, Dean Ambrose is by far the most talented in that group and I think eventually if they just give him the spotlight then he's going to shine. As soon as he touches a mic everyone else can just sit down as he's magic on it. So It remains to be seen, I think they're all talented but to me Dean was the star of that group. I think Roman looks like the star of that group but I don't think he's nearly as talented as Dean.


- Batista
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Old 10-08-2012, 10:16 PM   #1185 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

Quote:
Originally Posted by DoubleDeckerBar View Post
Can't wait for the Rock/Punk storyline, I hope Heyman is still around then, if so that shit'll be epic. What's gonna be great about this is that WWE aren't gonna have to sabotage Rock to make them look relatively even on the mic, I reckon an on form Punk with Heyman at his side will be able to hang with Rock. It's been a long time since I've anticipated an angle as much as this one.

I'm sure Vince and Stephanie are working on their first mission of 2013 right now - Rock vs. Punk: Great One vs. The Best in the World CAN WE FUCK UP THE UN-FUCK-UP-ABLE? And I'm betting that they manage to find a way to, which will be a shame.
Yes WWE will ruin it. lol at Punk right now too. Just caught the end of RAW. Im not even sure I want to see this guy in a feud/program with Rock now with the way they are handling him. Plus, the story is just going to be a rehash from all the shit they had Cena talk about with Rock.
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Old 10-09-2012, 12:09 AM   #1186 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

Punk was booked like a bitch next to Vince, so i'm expecting them to either nix it by having a quick payback from Rock, or go ahead with it but instead they'll anally rape the storyline
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Old 10-09-2012, 02:00 AM   #1187 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

They can't fuck up Punk vs Rock unless they go with the boring 'you're never here I'm always here' shite.

Also, Every week that goes, Punk s getting more and more over as a heel, which means that we're gunna get a proper Face vs Heel storyline with him and Rock, something that hurt the Rock vs Cena angle, as they were trying so hard to get the fans to side with Cena.
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Old 10-09-2012, 08:50 AM   #1188 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

With Punk being his ruthless self on the microphone at times and not afraid to upset some people, him and The Rock squaring off on the mic will be the best shit since Austin/Rock went it came to cutting promos with each other. I'm really anticipating it.

We pretty much know Rock will come up with some names for Punk, some catchphrases, Punk will probably come back with some corny stuff too, mimic The Rock as such, it's when both are serious, the stare down, the anticipation, the electricity in the crowd, it'll all get us pumping.

I am much more interested in a Punk/Rock match than I ever was in Rock/Cena, even with its horrible year build up.
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Old 10-09-2012, 08:54 AM   #1189 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

CM Punk is one of the Coward heel i have ever seen..
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Old 10-09-2012, 09:48 AM   #1190 (permalink)
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Default Re: Official The Rock WWE Championship Discussion

Quote:
Originally Posted by Cookie Monster View Post
With Punk being his ruthless self on the microphone at times and not afraid to upset some people, him and The Rock squaring off on the mic will be the best shit since Austin/Rock went it came to cutting promos with each other. I'm really anticipating it.

We pretty much know Rock will come up with some names for Punk, some catchphrases, Punk will probably come back with some corny stuff too, mimic The Rock as such, it's when both are serious, the stare down, the anticipation, the electricity in the crowd, it'll all get us pumping.

I am much more interested in a Punk/Rock match than I ever was in Rock/Cena, even with its horrible year build up.
oh yeah, i totally agree with this. Cena/Rock had some great jibes at each other, but damn that shit got old quick, it was like these two were replaying the same thing every-week. Expecting much better from Punk/Rock, it will be much more intense and crazy.
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