In my opinion there is no point. Justin Gabriel is a legit high-flyer with a good look and a solid moveset while Kofi Kingston is just a jumping spasmodic monkey-not racist pun intended. Justin deserves a gimmick and a push.
I don't mean this to offend you, but I think this is exactly what's wrong with wrestling fans today. Wrestling is to predictable these days, and mainly due to the fact that it's still good guy vs bad guy. They may all act like it's otherwise, but we know how it all still works. Personally, I have always found that a face vs face match can be interesting especially with two solid ring artists like Kingston, and to a certain extent Justin Gabriel. Who do the fans get behind? Both are popular amongst the fans, and the atmosphere is provided prior to them facing off in the ring.
We know typically how most WWE matches come to a result especially considering the men, or ladies involved. In this instance you want to protect both men, so the creativity in the ending of their matches takes more time, and focus. Which could ultimately lead to better matches, and less predictable outcomes. We know that we aren't going to see either man cheat, and I think that makes this more interesting. A best of five series easily takes them in to a PPV finale. I think of wrestling like I view sports to a certain extent. Damien Sandow vs Santino is equivalent to Patriots vs Chiefs. The same way Austin vs Rock is like Steelers vs Ravens.
Two well established wrestling names, and football franchises. Yes, there can be good guy/bad guy in football, but it usually associated with home, or away. However, the idea here is that when you have two equally solid forces going head to head it's more exciting because of the "uncertainty" as to who will win. Undoubtedly have situations in wrestling, or football where you have an undesirable match up like Sheamus vs Jinder Mahal, or Falcons vs Jaguars. At least the Jaguars have a fair chance to win, while in wrestling we know Mahal more than likely won't win without cheating.
This is where wrestling takes that awkward left turn that no other sport has to deal with, and that's scripted results. Yes, the better talent has to win, but at least give people the notion that the other guy has a chance. When you are dealing with two commonly popular face stars like Gabriel, and Kingston people can easily be manipulated one way, or the other as to who may actually win. Clean wins are rare, and even more rare with two face stars going one on one.