Re: WWE 13 Universe Mode
For any chance of storylines to occur, your best bet is to use the "Rivals/Allies" page on the edit superstars portion of the Universe, along with the rankings of the championships for your brand.
What I mean by this, is that if you want let's say...Cena and Rock to feud, you'd significantly increase the chance of that happening by setting them up as "Rivals" along with putting them pretty much together in the rankings. It also helps to have them interfere in each others matches. This isn't fullproof, but like I said, it will increase chances. Try to set this up with everyone in your roster.
Also, try to play every match. If you skip one, you may be missing out on cutscenes.
Original Gif Credit = Cleavage