It is now all but official that Sting will be WWE 2K15′s pre-order bonus and marketed ‘legend’ selling point. The Figure Four Newsletter confirms this news, noting that Sting will follow in the role previously occupied by Brock Lesnar, Mike Tyson and most recently The Ultimate Warrior. The ‘WWE Sting promo‘ video being cast for last week was indeed the WWE 2K15 video game commercials. This will feature numerous actors dressed as Sting in some sort of orchestra, acting on the connotations of his enigmatic personality.
2K15′s Sting deal and the promo video are separate from the WWE. This is a relationship between Steve Borden and 2K games, with the video game company employing an agency to shoot the Sting promo. However, like the Ultimate Warrior in 2014, Sting’s involvement with 2K is expected to prelude a deal with the WWE itself. His arrangement with 2K is something that suits WWE, it introduces his character back into the WWE universe, it prepares him for coming back to television at some point. The WWE currently have their own deal on the table to Sting, with the WCW icon expected to sign at some point before WrestleMania 31.
This 2K legend marketing proved a very creative and commercial success for the WWE in relation to the Ultimate Warrior, who originally did a deal with 2K14 before signing with WWE and becoming a big star (and merchandise seller) over the Hall of Fame and WrestleMania 30 weekend.
Playing as Sting is sure to be a big thrill for gamers and the WWE 2K15 release is scheduled for late October on Xbox and Playstation consoles.
For the first time in several years, WWE will not be presenting Summerslam AXXESS events over Summerslam weekend in Los Angeles. Before anyone asks if it was a victim of budget cuts, the decision was made not to run AXXESS back in January 2014 I have been told. AXXESS events were never listed on the company's internal calendar for 2014 at any point.