UbiSoft really have mastered the art of sounding like utter cunts in everything they say.
Their reaction to the backlash against the new Splinter Cell
: "“Everyone can make knee-jerk reactions to a vertical slice of the game that are really uninformed as to what the whole experience is like." Y'know - ignoring that the backlash is based on the videos they've chosen to represent the game.
Their vision of what F2P games could mean
: “With games like Watch Dogs, we could see more opportunity for $60 games to learn from the free-to-play model. The next generation will offer more and more item-based content. This will benefit our games’ profitability.” Hnnnggh.