TNA the best wrestling product but not getting the ratings - why? - Page 12 - Wrestling Forum : WWE, TNA, Debate League, Wrestling Videos, Women of Wrestling Forums
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Old 04-02-2013, 04:23 PM   #111 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

There's a lot of good responses in this thread, but I think one of the biggest things that keeps wrestling a niche product is that it's very rarely been promoted in the mainstream. Marketing your product is extremely important in pretty much every type of business.

A lot of people have mentioned that WWE has the market essentially cornered because they have the most visibility, even if the product may be inferior. This isn't a new phenomenon - just think about the way the movie industry works. If there is brand recognition and a lot of money put into promoting a project, it stands to reason that a lot of eyes will come to see it. For example, all 8 of the Harry Potter movies are among the 40 highest grossing films ever (with 5 in the top 21) - now would anyone in their right mind put any one of those movies on a list of the 40 greatest movies ever? Hell no. But because they had a built in audience from the books and huge marketing campaigns behind the movies, they made BILLIONS of dollars.

The point is, it's always going to be an uphill battle fighting WWE for viewers. If they want to close the gap in any way, they absolutely have to market the hell out of their product. Even though it would have been extremely expensive, how many eyes might check out Impact if TNA had advertised during the Super Bowl? If they were to promote their show during events that draw huge numbers of viewers (like Monday Night Football or season premieres of popular shows), then we might see some change in viewership numbers.

But that's a big, expensive risk and I don't blame TNA for continuing to grow the product slowly. I truly think TNA has taken steps in the last year and a half to improve their brand and grow their business. The move to TV on the road is a big step and it's only going to help them. Hopefully we'll see them challenge WWE at some point, but it won't be in the immediate future and maybe not even the next 10 years.
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Old 04-02-2013, 04:54 PM   #112 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

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Originally Posted by ChainGangRed View Post
But that's why I don't like TNA, as I said in my first post in this thread, because they don't use their talent well in my opinion.
Let's be real here: this is not an exclusive TNA thing; there are plenty of wrestlers elsewhere who are not being "used right/well" (otherwise there would hardly be any posts in any wrestling forum) - but then, that's subjective. They've used Roode and Aries in particular very well, as champions and otherwise, and even people like Kaz and Daniels and Park, etc. For me, having a belt doesn't automatically = being used right (not saying that's what you meant, however), but for some people, it does. Some wrestlers don't need a title to be either a force to be reckoned with or someone you mark for. I think they use a lot of talent to their strengths, though not all, but the ones that are not that, shall we say, important to the company (Knockouts & X-Division stars, apparently) are not featured as much and/or do not have full-on storylines or storylines at all.

I could mention how WWE uses their talent, but I'd rather not go into that. I'll just say that they are not at all immune to misuse, and there are several examples of that. As far as featuring the talent, there's something to be argued/agreed upon there; as far as leaving the restraints off and allowing them to develop their character compared to elsewhere, I would say they use them very well. I guess I comment because basing dislike for a promotion based on how the talent is used when talent is misused all over is kind of a moot point (though understandable at the same time). The big deal guys are made to seem a big deal, whether we agree they are or not. People who can talk get mic time; people who can wrestle get mat time; people who are more eye-candy get to flex or shake their assets. I want to say there are less occurrences of people being somewhere other than where they should be than elsewhere, but I'll have to think about that.

-----

If they can stick it out, I think TNA should keep progressing slowly albeit steadily as they have been. I think they have the right idea, and they've already seen what would happen if they tried to take on a bigger fish far too soon. It's like a Faygo drink trying to take out Coca-Cola. Faygo has a lot to offer in terms of variety; there are many people who know it, but it's not comparable to the number of people who know/love Coke. They have established their drinkers, and with so much to offer they stand to gain new drinkers all the time. But it would be silly to try to take on a far larger, older, better known company unless they had some sure-fire marketing and Coke started to suck so badly that even the staunchest Coke drinkers gave it up. But given the incredible amount of influence and exposure Coke has, one might propose that would be impossible. Doesn't make Faygo any less tasty to the people who love/buy it.

More factors to it than that, but that's the silly analogy that popped into my head. Haven't drank a Faygo since I was a kid...
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Old 04-02-2013, 04:58 PM   #113 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

I have to agree, WWE has many of the same problems with not using their talent correctly, which is why the only kind of support they get from me is an insignificant increase of 1 viewer when someone I like is on Raw. This is why I have a preference for independent promotions these days, because I don't see this problem as often. Everyone has their own preferences which is why I never attack people over what they like, but I also don't act like I don't care because there are talents that I loved on the indies who are now in WWE or TNA and feel like there is a lot of potential that neither promotion will ever tap into even if it would fit into the mainstream.
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Old 04-02-2013, 04:59 PM   #114 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

Let's look at who TNA was going to push in 2009/2010, but dropped the ball on- Matt Morgan, Hernandez, Rob Terry. Then there's Eric Young, James Storm, etc. TNA has all these options, but they Dixie Carter and crew keep getting distracted and dropping the ball. This is why they need to call up Vince Russo and Shane McMahon- have Shane be the filter, and his final decision is what Dixie Carter and crew go with.
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Old 04-02-2013, 05:12 PM   #115 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

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Originally Posted by ChainGangRed View Post
I have to agree, WWE has many of the same problems with not using their talent correctly, which is why the only kind of support they get from me is an insignificant increase of 1 viewer when someone I like is on Raw. This is why I have a preference for independent promotions these days, because I don't see this problem as often.
I have felt that way as well. I think they don't have to "worry" as much about trying to appeal to this or that demographic in the way they portray wrestlers (though sometimes I wonder just what demographic more mainstream wrestling promotions are actually aiming towards with some gimmicks); they have the opportunity to just go and put themselves out there by expressing themselves with gimmicks they thought up, and usually I see more interesting gimmicks in the indies, including ones I've not seen in the mainstream yet. I would hate to have a gimmick handed to me, unless it was something very similar to what I already had in mind or if it's something better than what I could have thought up. Given how gimmicks are awesome but already taken, recycled, or absurd, I wouldn't fancy my chances.

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Originally Posted by MiniMonster View Post
Let's look at who TNA was going to push in 2009/2010, but dropped the ball on- Matt Morgan, Hernandez, Rob Terry. Then there's Eric Young, James Storm, etc. TNA has all these options, but they Dixie Carter and crew keep getting distracted and dropping the ball. This is why they need to call up Vince Russo and Shane McMahon- have Shane be the filter, and his final decision is what Dixie Carter and crew go with.
In spite of what I said before, I do agree that TNA dropped the ball on James Storm and Matt Morgan in particular, and some others. I think the building and then dropping can be almost as frustrating as a bad/stale gimmick. Almost. Shane McMahon is an interesting suggestion. I wonder if he would be awesome or awful. I would be interested to see, but if he was awful then at least it would be better to be very short-term.
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Old 04-02-2013, 08:01 PM   #116 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

Vince Russo is not the answer in 2013. Also, what track record does Shane McMahon have? He is making nice money outside of the WWE working for Chairman and CEO of YOU on Demand Holdings, Inc.
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Old 04-02-2013, 08:04 PM   #117 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

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And I still think that this is a myth.
Happened to me personally.

Quote:
Originally Posted by itssoeasy23 View Post
Because Hulk Hogan doesn't draw in 2013. A group of "bad-ass" heel's doesn't draw in 2013. AJ Styles was never a draw, Sting hasn't been a draw since the last 90's. D-Von was never a draw, no one gives a shit about Tazz, Mike Knox or Luke Gallows. Garret Bischoff sucks, Wes Brisco is just "there," and the last time people cared about D-Lo Brown was the Attitude Era.

And most importantly, they have no top face, no center character in their programming. They have a guy in their own roster who could be as big as John Cena. But, they continue to hot-shot the belt to 6 different people a year. Jeff Hardy is unreliable, yes. But, he's a really good babyface worker and was massively over in 2009. They could easily build him up as the top guy in TNA. He's easily marketable to all demographics and the kids love him. It's a win-win situation if TNA had the brain cells to actually make a top face.
Meet me in rants.

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Both casual and fanatic WWE follwers are mostly hype-marks. All they give a shit about is what's trending. I.e. who or what the richest company pushes, even if they're clearly not getting over. You just have to take a look at the RAW forum on this site, it's an embarrassment, to say the least.

The only time this changed in history was when Bischoff was given unlimited funds and started luring dumbasses over in the mid 90's.

Fact: Retards will watch shit mainstream over quality minor league.
Truth.
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th sad truith that al of u cant ceem to grrasp is dat wrestlig is getig les poplar each day and no bodde caires abot it

vinse is senile at this poiint and th growth of tna has pleateuaed nd roh has nevr bin mor than his a crapy cult
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Old 04-02-2013, 09:44 PM   #118 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

You keep telling people to meet you in rants but never show up Jeff Hardy Hater

Whats up with that

Rants isnt just something you say, its a way of life
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Old 04-03-2013, 01:52 AM   #119 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

I was watching an old impact show from 2011 and 2012.

The company has been RE-BORN now. The big audience. Greater booking and storylines.

I think this is the birth of TNA this year 2013.

2012 it was great and became the greater product.

But it has been born now.

So now it's all about getting it going.
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Old 04-03-2013, 01:53 AM   #120 (permalink)
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Default Re: TNA the best wrestling product but not getting the ratings - why?

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You keep telling people to meet you in rants but never show up Jeff Hardy Hater

Whats up with that

Rants isnt just something you say, its a way of life
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