At the very least, they've stayed above 1.0 for the most part since prior to 2008 (meaning that they have roughly 1.5 million viewers (give or take 100K) that have continued watching them in that time - in the US alone --- and that's not counting DVR viewership or Internet viewership in the US (which itself has been the most rapidly increasing form of viewership for everything in the last several years)), and they broadcast in over 119 other countries that are not counted in these ratings (and now they are currently putting forth their best storylines/booking (consistently)). I'd say they are doing quite well for a company that is not labeled as WWE (thus people shouldn't be quite as concerned about their ratings). That said, I'd still like to see their viewership go up even more.
I like and agree with this. Understanding the possible argument against, I still think it's interesting how people don't bother to find the ratings they garner elsewhere hardly or at all relevant. They are, actually.
They've hired Jeff Hardy, Angle, RVD, Mickie James...I mean they know WWE is the company
And all the wrestlers, including many people in this forum's favs, that WWE hired from the now long-defunct territories, and WCW, and ECW, and ROH, etc.???
That's not exactly a fair point. No one knows who the next 'big star' is going to be. Did you think John Cena was going to be the face of the WWE in 2002-2004? I certainly didn't. Did you think Steve Austin would break away from The Ringmaster? I didn't.
The fact is, no one knows who the next star is going to be. For all we know, it could be Rockstar Spud. Shit example, but it's possible.
Also, I think the CoD reference is relevant. I also think that comparing it to music is relevant too. I think about someone like Rihanna, who puts out crap, bleating over a beat, but it sells, even though if a lesser-known/newer artist put out the same crap, it would go nowhere (even if they were as "hot" and "extra" as Rih-Rih tends to be). What makes it good? Because it's Rihanna, apparently - someone that people know; ergo, familiarity breeds a more immediate response or a response in general.