Originally Posted by Scavo
Promoting and only promoting will help improvement in the ratings. Take a look at this year or 2011.
They promoted, in 2011:
- February 3rd
- March 3rd
- May 8th (or something)
- and few more
ALL shows got very high ratings.
- January 3rd
- January 17th
Guess what? Both shows delivered. Just promote.
I'm not too sure on the numbers so I can't pretend to me, but it may cost a lot more to promote than is gained back in the viewership.
It is true though that TNA's viewership has decreased far less over time than WWE has. TNA's has hovered at about the same numbers, while WWE has dropped considerably.
At this point, if TNA ever does change the network, or add another show on Friday, I could see some Friday Night Wars. Not for another year or two though.