Originally Posted by frankrott
That's true. But still they are waving the white flag on PPV as the product they were presenting wasn't something people want to buy. You believe Dixie all you want about the PPV industry changing but WWE and UFC PPV buys were up in 2012.
But TNA cannot compete against the likes of UFC and WWE in the PPV market. They are established brands that draw a decent size buy rate for class B shows and then for Class A shows they do high number like Wrestlemania.
The PPV market has got so saturated that TNA has been left aside when fan's choose to watch a PPV in wrestling or MMA.
TNA has not helped itself in marketing there PPV's, building them at last minute. But we have seen recently that they don't really care about the monthly PPV format, apart from 3 shows (Bound For Glory, Lockdown and the anniversary show). The 4 Big PPV's is going to save them a lot of money, but also gives them a chance to make these shows special and build them up properly. TNA Bound For Glory and TNA Lockdown did the best buy rates last year and think they could double that by going with this format.