Originally Posted by Diesel_Power
They've used up a lot of their card tricks, though. They've tried changing their name, changing the belt, going outside the Impact Zone, changing the writing staff, bringing in Hulk Hogan, going to Monday nights, bringing in Jeff Hardy, pushing the old guys, pushing the young guys. They dont seem to be growing. They were a profitable company in 2009. I dont know what else they can try. The viewership has been at the same level for years.
I think you summed it up with that statement: "tricks". Tricks will get you a small surge, but it won't last. Just like WWE with The Rock. They get a big surge for WM then fall to mediocre (And even lows) for the rest of the year until The Rock pops back in for another $350k 10-minute promo.
TNA needs to stop using tricks and start forging new ground. WCW started with tricks, but ultimately their creation of nWo (A brand within a brand) catapulted them ahead of the WWF. Granted they got the idea from NJPW, but they didn't just take the idea, they expanded on it and grew it. Black & White shaky-cam interviews, promos that were more realistic than canned-responses, wrestlers being seen as people and not characters, etc.