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Join Date: Jan 2007
Dixi Carter AllWrestling.com Interview
TNA’s President, Dixie Carter, sat down for an interview with AllWrestling.com’s Week In Review host Dan the Cannon. One of the most influential women in wrestling, Dixie spoke about various things from TNA’s future plans to the work environment.
After starting as a VP of a marketing firm, she moved to Nashville to try new things. This is when she decided to start her own business, which resulted in the birth of the US’ second largest wrestling company, Total Nonstop Action. The lady talked about turning corners and reaching a global audience. She highlighted the fact that she has always been into sports and entertainment and is glad that she is providing a substitute to the wrestling fans.
She also took the opportunity to clear the confusion regarding the company’s name. She stated that the name ‘Impact Wrestling’ was introduced to shuffle things, and the name of the company remains Total Nonstop Action (TNA) and not Impact Wrestling, as some like to believe. She cleared that Impact Wrestling is the show that the company, TNA, broadcasts.
Without completely denying it, she said that the company might turn public in the future; however, it is currently enjoying its present position. Emphasizing on TNA’s positive points, she highlighted the fact that her company has a great in-ring product, thanks to the mixture of talented performers. However, she shied away from talking about WWE’s negative points.
Talking about TNA’s Gut Check, and replying to the concept’s critics, Dixie said that it was originally incorporated to find new talent and give them an opportunity to shine. She believes that it is a result of teamwork, and has really helped the company. According to the president, the unscripted show has an edge and is not aimed towards producing overnight stars, but finding potential stars
She also shared her points on the popular Bound for Glory Series that, according to her, gives wrestlers an opportunity to show their talent and hunger for more. She said that the creative department works hard to come up with new ideas. And according to her, the statistical system adds much more to the product and keeps fans’ interest alive.
About Impact Wrestling going live permanently, the lady in power said that going live in Summer has greatly helped the company, as it keeps everyone on their toes and makes them give their hundred percent. She said that they are working on long-term plans and a lot of things need to be taken care of before they pull the trigger.
On ratings, she said that they are trying to build on the first hour, which has suffered since the slot change. However, the company is content with the second hour, and hopes that the first hour will also pick up soon.
She also said that the company is now concentrating on long-term plans, which are often penned six months in advance. However, due to the uncertain nature of the business, plans may often have to change. She also confessed that she is not very fond of being in front of the camera; however, she maintains that she would do it if the company needs her.
On the role of social media, she said that it helps her stay in touch with her fans and know about their opinions. And on about joining forces with an independent company, the president said that it hasn’t been brought up yet.
Further discussing the hot topic of banning moves, she said that it is an ongoing process and they do ban moves that are unsafe, such as direct chair shots to the head.
She finished the interview by confessing that the company has a stringent wellness policy in order to maintain a good and healthy backstage atmosphere. She emphasized that TNA is like a big family and they appreciate a healthy working atmosphere.
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