Josh Matthews is like an elder, who isn't very good with new inventions and yet he works with them.
He clearly has no clue what to upload and how to name it.
PS: and all wrestling promotions do. ICW occasionally hit big views with Grado, and WWE has huge amount of subs, but their content is lazy, considering how big and rich they are.
Not denying, that it's good for TNA, but they could not only earn extra few bucks from 300k views, but also get new subs for the channel, gain potential fans.
I think recently TNA have tried slightly more with Youtube. Shows with the new interview girl and Matthews, recaps and previews of impact along with the usual clips. But then match ups from ONO PPVs are always on so what would make someone in the USA buy that PPV when they are so easily accessible and have no hook anyway. It could be tightened but I just thought TNA didn't have the budget/ interest to hire someone who could help with this.
Since I use adblock, I dont know how much they're abusing ads, but with almost a million views weekly (TNA), I think even with youtube partnership only it's something.
And also they uploaded Bram vs. Zema match from xplosion, which is banned for me, but we dont have TNA progtamming here.
Yeah, I've been noticing this for a while. I'll find segments on other YT channels with way more views. I mean, just two years ago they could still pop a million views
I've noticed that ever since Mathews took over, views have declined.
Their social media department fucking sucks! They stopped uploading PPVs on their TNA Wrestling Plus channel (monthly membership) and a lot of their videos are not even in HD or 480p for that matter!
It is weird to see how their social media presence has evaporated over the years. I'm not even talking about the issues with the core of their product such as the loss of Spike. TNA once had one of the most viewed YouTube channels going, back when both companies were first picking up steam. WWE was much slower on the uptake regarding YouTube, while TNA experimented with programming such as TNA Today and airing Xplosion matches on the channel. It seemed like they were more modern about such things for a long time and while they never completely figured out how to take advantage of the site's rise, the fact that they dropped it so fast and hard while WWE took it and while admittedly only using it in the most basic sense, turned their channel into a very handsomely viewed one. Sure, you can say that with WWE's presence in pop culture it was bound to happen either way but TNA was in a far better position to turn it into a working part of their business than WWE was at the time.
The issue is that said advertising is being beamed to a very fickle audience-- YT's hottest acts skew far younger than the average wrestling fan and TNA hasn't really done enough to emerge as a connected and "in" product as far as web presence goes. Regardless of viewcounts TNA and WWE are essentially the same--"how many extra eyeballs can we get to look at this for thirty seconds and forget about?". It's not about trying to actually make any money or maintaining a real presence on said site.
TNA's core product issues are now so great that establishing a modern infrastructure on the web as far as social media, YouTube, etc., are secondary, but the fact of the matter is that they could have been at the forefront of this a long time ago but failed to do so. Now they have to also worry about their disastrous touring business, DOA PPV business, whether or not they have a long term partner on American TV, changing hands management wise and a slew of other secondary and tertiary problems. I don't blame them for not making this a bigger issue for them at the moment because pretty much all of wrestling has been really confused as to how to properly monetize the Internet and use it to propel their business. WWE Network and NJPW's are really the most ambitious products on that end and I don't think TNA has the money to compete with a service of their own.
That, and their tape library is dwarfed by those two companies, but that's neither here nor there. I do think shows like TNA Today and TNA's original web presence being so large was more a Jeremy Borash thing since he's been keen on things like that, so maybe they need to bump him back up. I don't think the Hogoff regime liked him very much, but apparently he had a pretty big hand in the Final Deletion so he'd be a guy I'd be giving influence back to, were I Billy Corgan.
I wonder if Borash had anything to do with TNA's (failed) social network. Back in the day they were trying to make their own MySpace type deal, which wasn't uncommon before Facebook dominated everything. Tried a lot of different and weird things from 2004-2008ish.
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