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Ziggler Mark 02-03-2013 02:51 AM

BlackBerry’s new killer feature?
I still think RIM has a long way to come to catch up to the rest of the smartphone market, but this is a gigantic step in the right direction.



BlackBerry’s new killer feature? Battery freedom
February 2, 2013 By Rob Enderle

By shirking the trend toward built-in batteries and adding a few of its own innovations, BlackBerry addresses one very real problem for those who rely on their phones day in and day out.

Whenever a new device comes out, we look for the killer feature that justifies its existence among a crowded field of competitors. Not every device rises to the challenge. Even the iPhone 5 has features that either match or fall short of its (largely Samsung-sourced) competition. Samsung appears to take great pleasure in pointing this out in ads.

Well, the new BlackBerry 10 phones do have a killer feature. We tend to take it for granted, but it is likely the most undervalued killer feature in smartphones today: It has potentially unlimited battery life.

Battery life

I don’t care how good a display a phone has, how fast a network, or how big a screen. All of these are compelling features, but if the battery is dead, the phone is just an expensive doorstop. Most current-generation phones not only have sealed-in batteries that can’t be swapped, they are getting smaller and smaller and manufacturers chase each other to get thinner and thinner. This would be like if you had a bunch of cars running out of gas on the road while car manufacturers competed with each other over who could have the smallest gas tank. Many of the newest phones don’t even make it through a day.

Well, the Blackberry 10 not only has a replaceable battery, it has an external charging option – a case to hold the spare battery so that it can be charged alongside with the BlackBerry, and even plugged into the phone so you can keep working without having to reboot to replace the battery. This could give you nearly unlimited battery life.

Until we get broadcast power working, or inductive charging becomes more common with devices, this approach is arguably the best in the market because it was designed as a solution to a real problem.

Why not just use a battery-boosting case?

Mostly because these cases don’t work that well. First, they take an otherwise slim and light phone, (two factors you likely used to justify your decision to buy it) and turn it into a chubby, heavy phone. Second, they often don’t charge the phone properly, or don’t fully charge themselves, which basically leaves you with a chubby, heavy phone with no battery life. The worst of all worlds.

Better for everyone, and the environment

The whole idea of built-in batteries, which Apple pioneered with the iPod (and was subsequently sued for), was a really bad one. The primary reason isn’t because the battery can’t be replaced when it runs out of power, it’s because batteries wear out quickly when you constantly charge and discharge them. When they do, most folks toss their phone into a landfill rather than paying to install a new battery. Not a great solution considering these batteries are also toxic. For those of us who recycle batteries, having the ability to pull out and recycle the phone battery not only allows to use our phone longer, or pass it on to someone who needs it, but allows us to more easily protect the environment.

So in one fell swoop, BlackBerry came up with a feature that not only addresses the dead phone problem, but helps the device last longer and potentially helps the environment. Now that’s my idea of a killer feature.

Guest contributor Rob Enderle is the founder and principal analyst for the Enderle Group, and one of the most frequently quoted tech pundits in the world. Opinion pieces denote the opinions of the author, and do not necessarily represent the views of Digital Trends.

cesaro_ROCKS 02-03-2013 03:28 AM

Re: BlackBerry’s new killer feature?
the US navy uses Blackberrys like crazy.

Ziggler Mark 02-03-2013 03:36 AM

Re: BlackBerry’s new killer feature?
I wonder if RIM cant catch up to the rest of the market, if they'd be willing to sell this technology to other phone manufacturers...they could make a fuckton off of this.

lorex 02-04-2013 07:30 PM

Re: BlackBerry’s new killer feature?
The only thing wrong with RIM is the Blackberry was not precieved as cool or sexy compared to Apple or Google. RIM is a company that needs to get their mojo back.

Ziggler Mark 02-05-2013 03:57 PM

Re: BlackBerry’s new killer feature?
I agree with lorex. RIM devices have always been looked at as being corporate-exclusive. They need to shatter that image and be more aggressive with their product marketing.

GothicBohemian 02-08-2013 12:11 PM

Re: BlackBerry’s new killer feature?
BlackBerry phones are still big sellers in Canada, even though they did drop to #2 in 2012. You see loads of teens with them, so they're not considered uncool here, and the Z10 has debuted strong with a lot of orders, but this being RIM's home base I suppose that makes sense.

Ziggler Mark 02-08-2013 01:45 PM

Re: BlackBerry’s new killer feature?
see, I don't think the problem is that Blackberry is seen as "uncool". Because they make incredibly reliable devices. Just in todays market, people want their smartphones to do more than email and BBM. Their new phone looks like a step in the right direction.

MiRixG 02-08-2013 08:44 PM

Re: BlackBerry’s new killer feature?
Hey, I use Blackberry because I love qwerty and help me to type faster, I can't stand the touchscreen :|

The swappable battery is a big plus :D

And I rock the "corporate look" xD

Quasi Juice 02-09-2013 05:42 AM

Re: BlackBerry’s new killer feature?
I had a BlackBerry for 2 years. In the UK loads of students have one too although that's quickly changing to Samsung. I liked some features of the BB but they are just so behind Samsung and iPhone. Their app store sucks, and it just doesn't look "cool" compared to other phones. This feature is nice though but I doubt it'll be a game changer. Won't the new Samsung have a feature that you can charge it without an adapter?

Die Borussen 02-10-2013 01:14 PM

Re: BlackBerry’s new killer feature?
Blackberry's are incredibly popular with my age group, they're probably the best selling phones for teenagers in Britain.

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