Regularly Beating Up James Ellsworth
Join Date: Mar 2010
Location: Des Moines, Iowa
Re: Fox Sports 1...Serious Threat to ESPN?
I don't think Fox Sports 1 expects to immediately overtake ESPN. To come right out of the box and go toe-to-toe with them right now won't happen. They will need to build a niche and then slowly work their way to the level that ESPN is. Down the road, that might be a reality.
Rupert Murdoch might be a sleazeball and have the ethics of ringworm, but the man has been able to bring Fox to credibility going back to when the first "Married with Children" episode aired. Back in the days when Johnny Carson ruled late night TV with the "Tonight Show", Fox signed Arsenio Hall which lasted only a few years but took away many of the children of Carson viewers, which hurt NBC. However, the big bomb that really cemented Fox as a competitor to the Big Three (ABC, CBS, NBC) was when they got the rights to the NFL in 1994. No one saw it coming, and it helped Fox go even higher.
Fox News Channel did the same thing. Politics notwithstanding, Murdoch launched that channel to take on CNN. At the time, CNN was seen as untouchable. Today, Fox News' audience at least doubles or triples that of CNN.
ESPN knows this is not like NBC Sports or CBS Sports, both of which are mediocre. They're ready to hold onto the rights they really want. They allowed their contract with the Barclays EPL to expire, plus they will be done with NASCAR and the US Open in golf after 2014. They're going to double down on keeping MNF, the BCS, and the NBA plus having MLB coverage.
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